As YouTube has developed into one of the preeminent search engines on the web, marketers are looking for anything to get them to the top of the page. Here at WELD, we’re embracing closed captioning as another SEO tool get our client’s videos to the customers who want to see them.
First of all, closed captioning allows your video to hurtle barriers into demographics that are often neglected.
For obvious reasons it improves accessibility for the hearing impaired and for those without computer speakers or at work (don’t let your boss read this). Adding closed captioning also crosses borders by adding Google Translate into the mix in just a few simple steps.
Find "Translate Captions" under the "CC" menu at the bottom of your video.
Work so you can play; play so you can work. It’s been a foundation of our culture here at WELD for quite some time, and with our latest additions to the video department, the lines between work and play are getting blurry. That’s because WELD recently purchased 6 GoPro HD Hero Cams to be used on our productions and after work adventures.
These tiny POV (Point of View) cameras are water and shockproof and come with an extensive mount system that allows us to put them in precarious circumstances and come away with some unique perspectives. So far we have used the cameras with mountain biking, whitewater kayaking and rafting, zip lines, and even a helicopter production.
There’s a lot of talk these days about how important a Twitter presence is for your personal brand and your company’s image.
There are 160 million people on Twitter right now and about 300,000 people are signing up every day, so tweeting isn’t something to be taken lightly if you want to reach these prospective customers.
WELD intern Evan Moore, right, watches WELD Director of Video Keith Doherty prep the new GoPro POV cameras for a video shoot on ACE Adventure Resort's zip line canopy tour.
I had to read the week’s “Internship News” twice when I saw the WELD posting.
There was a company in the heart of West Virginia looking for a student interested in social media, multimedia, videography, new media and everything in between. I wouldn’t have been able to create a better opportunity for an internship if I had tried.
WELD CCO George Rogers videos Becky Henderson of MountainMade during a recent production in Thomas, W.Va.
When you work at a video production company, there is a good chance you’ll find yourself conducting interviews. It’s easy to forget how much more comfortable it is behind the camera compared to on camera. Here are five things I do to make sure my interviewee feels comfortable and relaxed on camera.
1. Do your homework.
What I mean is, know the story, the key players and the main themes of interest. At WELD, we have three distinct phases to video production: pre-production coordination, production and post-production.
Many of us need a little more organization in our lives, especially for those day-to-day work tasks. A few simple tricks can help get all your wrenches, ur umm, files, in a row. http://www.flickr.com/photos/melissadion/ / CC BY-ND 2.0
If you do anything digital media or publishing related, you probably spend a lot of time working on a computer, writing valuable content as quickly as possible and keeping that content organized so you can find it when you need it.
If content is king, you’ve got to be efficient. Here are my favorite tricks of the trade to bang out content quickly, keep it organized and find it when it’s lost.
What’s really shocking to me is that I actually managed to make it through college without these most basic computer/keyboard commands and skills:
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