I am torn between seeing Internet search as a blessing or a curse to those of us in the digital marketing industry. But regardless of how I feel at the end of the day, one thing I remain certain of is that our clients can benefit greatly from the pain we WELDers put ourselves through keeping up with search.
On the one hand, you see, it seems at times that Google’s intention is to never let us search optimizers get comfortable enough to feel as though we understand our jobs. One look at This Week In Search, posted every Friday on the Google Blog, and you can see why.
A year ago, you couldn’t get us to stop talking about “universal” search. These days, our concern is “real-time” search. Has the web search function and experience changed that much?
Marshall University’s Center for Rural Health links a network of rural health centers, churches and community organizations who provide chronic disease self management resources to the public. The Help Yourself self-management program helps develop programs that allow individuals to take charge of their chronic diseases, such as diabetes, by offering help yourself workshops and other resources throughout the greater Appalachian region.
Dr. Richard Crespo enlisted WELD to apply technology and marketing principles to training these organizations and creating resources for more than a dozen different health and wellness programs.
You can read about one example of a program Dr. Crespo’s team helps implement, a child oral health pilot, in the linked West Virginia Public Broadcasting article.
Forgive the pun and cliche, but this is a project WELD can feel good about.
If you watch the video in today’s post, you could very well end up A) nodding your head along with everything Carly and Jay have to say, and B) itching for an outdoor adventure vacation of your own.
If that’s the case, too, I’m willing to bet you’re a lot like Carly and Jay, demographically speaking. And that’s no accident or coincidence. We’re counting on it.
See, with online video, it’s not enough to just shoot, edit and upload, then cross your fingers and hope you get viewers and, as a result, customers. To make sure your time and resources are well spent in producing online video, it should be done under the guidance of an informed content strategy. Here’s what I mean.
With several recent and ongoing projects in the world of WELD, we’re looking for ways organizations can use the Internet and new technology to positively influence the quality of life factors associated with health and wellness. The good news, simply put, is that there’s great potential for these new digital platforms and channels to be applied in ways that educate about health choices, empower people to take charge of and better monitor their own health, and facilitate communication (and thus, hopefully, insight and progress) among healthcare providers and their partners.
And we’re only just getting started.
In future posts, we look forward to telling you about our work with The Center For Rural Health at the Marshall University School of Medicine and companies such as beBetter Health. But today, we hope you’ll take a few minutes to watch the accompanying video and learn about REACH West Virginia.
There’s an ongoing debate here at the WELD Global Headquarters about whether people who sign up for online social networks really want to receive sales messages. We know that social media users readily interact with businesses and brands just like their friends, but do they actually buy products and services as a result of that?
This is a pretty critical question — especially if you’re in a business like ours, recommending and executing digital marketing strategies such as, say, getting a client’s organization active on Facebook and Twitter.
So, on the one hand, there’s success to be found in marketing where the crowd gathers — but not if the crowd is explicitly gathering someplace where they expect to be free from marketing messages. That’s the concern on one side of the debate, anyway.
Fortunately, there are researchers attempting to resolve this debate. What concerns me, however, and what became the impetus for this post, is the possible hyperbole used in reporting the results of this research. Anything seem odd (or just plain wrong) about these charts shown here?
It’s been a flurry of activity in WELD-world lately, with numerous fascinating video productions, presentations and digital marketing campaign launches. The activity has taken us all over our beautiful Mountain State, not to mention trips to great destinations like Pittsburgh and New York City.
If you’re curious about the corner of the world we’re exploring at any given moment, you can keep up with the WELD photostream on Flickr.
We take a lot of pictures and shoot a lot of video in all our myriad digital marketing projects for clients. In addition to the campaign work, we try to take photos whenever we can to show:
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