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Archive for July, 2009

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Can 10 People Empower 90,000?

Friday, July 24th, 2009 by Reid Williams

We really believe the answer is yes, and not just because our job depends on it.

Led by our partners at Mythology, a marketing strategy and management services firm, WELD has been contracted by Computer Sciences Corporation to help augment their foray into the cloud computing arena.

CSC is jumping into the mix alongside household names like IBM, Amazon and Microsoft in offering big business and government agencies help in moving their information technology to the cloud.

Now, wait a minute, you say? Who could dare to compete with companies on that scale? (more…)

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So, Google Will Be Landing On The Moon Next?

Wednesday, July 22nd, 2009 by Reid Williams
Image by dullhunk/Flickr Creative Commons

Image by dullhunk/Flickr Creative Commons

I should first say, before I get into the semi-paranoid, jaw-drop-in-wonder commentary, that I am a big fan of the cloud and all the potential it represents. And I am continually amazed by the innovation the world’s biggest search engine shows in its other products.

But it’s getting to the point where, looking into my tea leaves (or the Magic 8 Ball app on my iPhone), there’s either some major economic disruptions still to come, or … uh, maybe that’s it.

I’m talking about Google, of course. (more…)

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Does Facebook Stack The Eye-Tracking Deck?

Tuesday, July 21st, 2009 by Reid Williams
This 'heat map' shows where users tend to look on the page, with the red indicating more looks than green. Image available from Oneupweb in their most recent white paper reporting the study.

This 'heat map' shows where users tend to look on the page, with the red indicating more looks than green. Image available from Oneupweb in their most recent white paper reporting the study.

According to a report on recent eye-tracking studies of user interaction with ads on social network sites, people might be actually, well, looking at ads. On the right side of the page, even.

But this is where I have to crowd-source a reality check:

Is it me, or does Facebook seem to (intentionally, maybe) serve up those ads-targeted-just-for-me before anything else on the page.? Like, at least just a fraction of a second?

I think they do it on purpose. (more…)

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They’re Watching More Clips, Or More Of Each Clip?

Monday, July 20th, 2009 by Reid Williams
The news articles want you to believe people are watching more of a video. Are they?

The news articles want you to believe people are watching more of a video. Are they?

Two recent stories about web video viewing habits in the New York Times have me just as confused as I am excited. I want to believe that Internet users are watching more of a given video — but I don’t think that’s what the data show, despite Times assertions to the contrary.

I was hoping all parties involved could explain the discrepancy, and while I wait to hear from them, maybe you’d like to weigh in.

Here are the respective items to help you make up your mind: (more…)

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Here’s To Serving West Virginia Artisans On the Web

Sunday, July 19th, 2009 by Reid Williams
The Mountain Made 'brick-and-mortar' store can be found in Thomas, West Virginia.

The Mountain Made 'brick-and-mortar' store can be found in Thomas, West Virginia.

WELD is proud to announce its selection as the digital marketing and ecommerce solution provider for MountainMade, Inc. Our business, technical and creative teams are excited about the challenge of connecting West Virginia’s finest craftsmen and -women with lovers of handmade goods around the world.

The MountainMade board selected WELD to develop a new online storefront that will feature not only merchandise, but will tell the story of the Mountain State’s artisans and traditions.

We have quite a bit of work ahead of us — our challenge is to get the store ready for winter holiday shopping — but this is the kind of new media communications work that really gets us motivated. (more…)

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Don’t Feel Down Just Because Google Is Down

Saturday, July 18th, 2009 by Reid Williams

A recent study conducted by the Chief Happiness Officer provides a clear warning as we all join the Western-style landrush to the cloud: Caution — and deep breathing — should be exercised now that our livelihoods hinge on the web being up and running.

What, you’ve never heard of the Chief Happiness Officer? Then you might not be familiar with “webstress,” either.

Alexander Kjerulf has one of the coolest job titles ever invented. As a consulting CHO, he helps companies figure out how to make their employees happier at work. Pretty cool, right? (more…)

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