The Marketing Landscape Has Changed.
Now, more than ever, a fragmented approach costs your organization money and market share.
WELD unifies strategy, content and application to achieve a rapid and measurable return on your marketing investment.
We’re grateful that we’re able to share with you the products of our work. It means we’re working, after all. And of course, we hope by showing it, we’ll have more work in the future.
As much as we’d like to bathe in the limelight, though, we won’t. We wouldn’t be able to shine brighter than our subjects.
Humans are visual creatures. This is well established. We like shiny things, we absolutely love human faces and, from time to time, we all get sucked in by television, film or video.
In the marketing business, we describe this with one of our many buzzwords: engagement. This is a cornerstone of our philosophy behind recommending online video to attract and create customers.
Based on six years of surveys, it’s beginning to look as though we can say with some confidence that those online videos can help influence the actions of those who watch them.
Facebook privacy controls: Worth getting to know
I just finished spending some time going through my Facebook privacy settings, probably more time than I’ve ever spent looking at them.
It’s not that I’m worried about prospective employers running social background checks or a high school girlfriend with a grudge.
No, I’m worried about what the web’s search engines will see when they come looking through the windows.
And they are coming.
After several weeks of intense programming and development, we’re excited to have launched a redesigned website for MountainMade.
The site is still in, oh, alpha-and-a-half mode, soon to be beta, if you will, but everything that you used to be able to do on MountainMade’s website can still be done. There’s plenty of new content, too.
But there’s even more exciting developments to come.
For those with highly plugged-in jobs like WELDers, this Wired Magazine graphic might be just the tip of the digital iceberg.
You can blame it on a lot of factors — personally, I’m pointing my finger at smartphones (mostly my own) — but our gorging data consumption might very well come to an abrupt halt in the near future. At the least, it’s going to become more expensive.
Why? We, as a modern, plugged-in society, are guzzling and churning out data streams, chewing up bandwidth like it’s infinite and free (or at minimum, quite cheap). It’s not.
Let me paint a picture with a few tid-bits:
If you have never gone through the frustration of sharing 100 Google documents individually, you will likely have no interest in the new Google Docs folder-sharing function. However, if you are like me, carefully categorizing every single Google document that you create or have been granted access to share, or you frequently have to coordinate the sharing of countless Google Documents, Sites, Calendars, the works — well you know who you are, and you know how exciting this is.
I think there are a lot of us saying, “It’s about bloody time!” Honestly, what took Google so long to make this happen? It seemed like a simple enough concept to me. But, let’s not dwell on the negative criticism, let’s just celebrate that Google has added yet another useful function to their, dare I say, “awesome” arsenal of free Google Apps.
You can now share an entire folder worth of Google Docs with the people you know and love.
Here’s how it works (and it’s not rocket science, folks):
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