Photo courtesy of LSE Library/Flickr Commons

I am torn between seeing Internet search as a blessing or a curse to those of us in the digital marketing industry. But regardless of how I feel at the end of the day, one thing I remain certain of is that our clients can benefit greatly from the pain we WELDers put ourselves through keeping up with search.

On the one hand, you see, it seems at times that Google’s intention is to never let us search optimizers get comfortable enough to feel as though we understand our jobs. One look at This Week In Search, posted every Friday on the Google Blog, and you can see why.

A year ago, you couldn’t get us to stop talking about “universal” search. These days, our concern is “real-time” search. Has the web search function and experience changed that much?

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