The Leader In Marketing Adventure.

Now, more than ever, a fragmented approach costs your organization money and market share.

WELD unifies strategy, content and application to achieve a rapid and measurable return on your marketing investment.

integrated_digital_marketing_west_virginia

Integrated Digital Marketing. Get results in 120 days. Be The Hero.

Team WELD Tweet Stream

Archive for April, 2010

Revenge of the English Teacher or “Wooing your readers with words and punctuation.”

Friday, April 23rd, 2010 by Mariah Hibarger
We've all had at least one. That grumpy English teacher that beat the very will to live out of you with her incessant corrections and public debasement of your very being. So why the sudden revival of proper writing?

We've all had at least one. That grumpy English teacher that beat the very will to live out of you with her incessant corrections and public debasement of your very being. So why the sudden revival of proper writing?

I remember, back in Mrs. Gebhardt’s 8th grade English class, raising the question why all of this punctuation, grammar, and spelling junk mattered. I mean who decided how to spell, or how to punctuate, or that “I’ve went” is wrong but “I’ve gone” is correct? Where are these linguistic deciders, and who put them in charge? (more…)

Tags: , , , , , , , ,
Posted in Work | No Comments »

Are you a Multiplatformist?

Thursday, April 15th, 2010 by Mariah Hibarger
Today's professionals need to have a working knowledge of everything: Mac, PC/Windows, even Googel Apps if they expect to keep up.

Today's professionals need to have a working knowledge of everything: Mac, PC/Windows, even Google Apps if they expect to keep up.

Our clients depend on the WELD team to stay informed on all of the most recent platforms, technologies and software. It’s a pretty daunting task keeping track of what’s happening in digital-landia, and I often feel as if I’m being drawn and quartered by Google, Windows, Mac, Adobe, and any other technology corporation you can name; it’s a personal information technology identity crisis.

So I’d like to thank Jason Perlow for simultaneously providing two new words of the day (“Multiplatformism” and “Platform Schizophrenia”), and alleviating my information technology identity crisis. (more…)

Tags: , , , , , , , ,
Posted in In The News | No Comments »

HootSuite Users: Celebrate! Non-HootSuite Users: Convert!

Tuesday, April 13th, 2010 by Mariah Hibarger
HootSuite's arsenal of tools answers the call for Social Media Team Management.

HootSuite's arsenal of tools answers the call for Social Media Team Management.

Fact: Twitter is an incredibly powerful, free social media platform that allows you to promote yourself and your brand in 140 characters or less, as well as follow the stories that apply to you and your brand.

Fact: Twitter allows you to really be part of the conversations that matter to you, to contribute and to listen.

Fact: Twitter allows any and every Tom, Dick, Harry, or Sue to broadcast what is important to him/her and built personal brand authority.

Fact: Despite knowing the benefits and understanding the powerful reality of this platform, I have been a reluctant Twitter user at best for about a year.

Fact: HootSuite has totally changed my world, transforming me into a daily Tweeter who follows such SM/Twitter gurus as Guy Kawasaki (@GuyKawasaki or @AllTop) and Gary Vaynerchuk (@GaryVee), hanging on their every tweet. (more…)

Tags: , , , , , , , ,
Posted in In The News | No Comments »

Top 3 Reasons Digital Marketing Rocks

Thursday, April 1st, 2010 by Mariah Hibarger

Mariah Hibarger - WELD Account Executive

What job allows you to Facebook at work, write blogs, produce videos, study Web analytics, optimize Web sites and get to know lots of incredible people all at once? Working for WELD, I get to do all of that and more! Here are my top three favorite things about working for WELD in this new digital world:

1. Variety - Every day brings with it new challenges. I do get bored easily, so WELD’s fast-paced environment suits me just fine. In adventure activities such as whitewater rafting and downhill mountain biking, you have to react to the rapidly changing environment around you; the same thing is true of my job. Digital marketing is as dynamic and fast paced as any other profession in today’s job market. What I’m doing at any given moment is always related to other processes and factors, and daily and even hourly changes switch things up and keep me on my toes.
(more…)

Tags: , , , ,
Posted in WELD, WELDlife | 1 Comment »