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Archive for May, 2010

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How To Make Interviewees Feel Comfortable On Camera

Tuesday, May 25th, 2010 by Mariah Hibarger
CCO George Rogers videos Becky Henderson of MountainMade during a recent production.

WELD CCO George Rogers videos Becky Henderson of MountainMade during a recent production in Thomas, W.Va.

When you work at a video production company, there is a good chance you’ll find yourself conducting interviews. It’s easy to forget how much more comfortable it is behind the camera compared to on camera. Here are five things I do to make sure my interviewee feels comfortable and relaxed on camera.

1. Do your homework.

What I mean is, know the story, the key players and the main themes of interest. At WELD, we have three distinct phases to video production: pre-production coordination, production and post-production.

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6 Tricks To Generate, Organize And Find Content

Monday, May 17th, 2010 by Mariah Hibarger
Many of us need a little more organization in our lives, especially for those day-to-day work tasks. A few simple tricks can help get all your wrenches, ur umm, files, in a row. <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/melissadion/3395829919/"><a rel="cc:attributionURL" href=

Many of us need a little more organization in our lives, especially for those day-to-day work tasks. A few simple tricks can help get all your wrenches, ur umm, files, in a row. http://www.flickr.com/photos/melissadion/ / CC BY-ND 2.0

If you do anything digital media or publishing related, you probably spend a lot of time working on a computer, writing valuable content as quickly as possible and keeping that content organized so you can find it when you need it.

If content is king, you’ve got to be efficient. Here are my favorite tricks of the trade to bang out content quickly, keep it organized and find it when it’s lost.

What’s really shocking to me is that I actually managed to make it through college without these most basic computer/keyboard commands and skills:

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Video’s Value: Viewership Numbers Exploding Online

Wednesday, May 12th, 2010 by Keith Doherty
WELDer Keith Doherty videos MountainMade artist Theresa Holcomb in 2009.

WELDer Keith Doherty videos MountainMade artist Theresa Holcomb in 2009.

When people ask me what differentiates WELD, I respond that while we create strategy and design campaigns for our clients, we are also entrenched in the production of our client’s content and in the empowerment of our clients to create their own content.

And following the content demand trends from the past five years, video continues to emerge as a dominant medium for reaching target audiences.

Since their earliest introduction, moving pictures have simply been the most compelling and succinct method of storytelling.

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Don’t Balk At Creating A Social Media Effort

Tuesday, May 11th, 2010 by Gretchen Stone

An already busy company shouldn't try to juggle its social media strategy all alone while its business plan is balancing on its head. <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/ladonite/3434445572/"><a rel="cc:attributionURL" href=My days are spent posting and writing blogs, and ramping up our customers’ social media presence on platforms such as Twitter and Facebook. From the outside it all looks simple, but it takes a whole lot of legwork, just the kind that happens in front of a computer.

As many companies jump into the Web 2.0 waters, others are standing on the sidelines bemused and skeptical. They just don’t “get” other companies’ interest in all that blogging / Facebooking. Why pay a digital marketing firm when you can just keep making calls and do some of this stuff in-house?

There are a few reasons, and I’ll list three because, as we all know, consumers go gaga for lists:

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Stand Up With Dan Schawbel and WELD

Monday, May 10th, 2010 by Gretchen Stone
<div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/lindenbaum/392372757/"><a rel="cc:attributionURL" href=

http://www.flickr.com/photos/lindenbaum/ / CC BY-ND 2.0

I have a newfound love for @DanSchawbel, personal branding and Web marketing guru. He is to me what the Jonas Brothers are to President Obama’s daughters. Huge crush.

At some point during his keynote at the Generation WV Young Leaders Conference last week, he asked the audience to stand up. The exercise: He’d list social media sites, and anyone not signed up would sit down. He said Facebook, a few people sat down. Then Twitter, and a few more people sat down, and the same with LinkedIn and finally Google Buzz. Actually, a whole lot of people sat down on that last one.

OK, so I wasn’t the last woman standing as crickets chirped in the background, but there were far too few of us in the room still on our feet. The question wasn’t “Are you an active participant on these sites?” but instead “Are you on them?” Have you signed up? That simple.

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Baby boomers are online too, along with everyone else

Wednesday, May 5th, 2010 by Gretchen Stone
The Commodore 64 at the Smithsonian Museum of American History. All the baby boomers I know have upgraded their hardware since this fine piece of machinery was released. Hence, they have the Internet, buying power and are an important group that digital marketing should target. <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/thedoctor856/245624341/"><a rel="cc:attributionURL" href=

The Commodore 64 at the Smithsonian Museum of American History. All the baby boomers I know have upgraded their hardware since this fine piece of machinery was released. Hence, they have the Internet, buying power and are an important group that digital marketing should target. http://www.flickr.com/photos/thedoctor856/ / CC BY-NC 2.0

Companies today are striving to gain attention from their niche audience and better communicate their product and all the issues that surround it.

But we’re trying to reach baby boomers, you say? And they surely aren’t online like these young kids who have no money?

That’s actually wrong. Research has about 38 percent of actual baby boomers online, and 70 percent of the 50-64 set and 81 percent of people ages 30-49 online. None of those figures are too shabby when it comes to marketing any distinct age group.

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