As YouTube has developed into one of the preeminent search engines on the web, marketers are looking for anything to get them to the top of the page.  Here at WELD, we’re embracing closed captioning as another SEO tool get our client’s videos to the customers who want to see them.

First of all, closed captioning allows your video to hurtle barriers into demographics that are often neglected.

For obvious reasons it improves accessibility for the hearing impaired and for those without computer speakers or at work (don’t let your boss read this).  Adding closed captioning also crosses borders by adding Google Translate into the mix in just a few simple steps.

Find "Translate Captions" under the "CC" menu at the bottom of your video.

(more…)