The Welder
Notes from WELD's Laboratory
You Don’t Need A Helicopter To Shoot Great Video
The most recent WELD content project to employ aerial video to produce eye-popping images of West Virginia’s New River Gorge for the Boy Scouts of America. But these days, you don’t have to hire a helicopter to produce engaging web video.
Is This Adventure?
Came across this video this morning, and it got me wondering about what adventure really is. Take a look … So, under nearly every definition, this fits. Exotic location? Check. Exciting activity? Yup. Is it shown in a way that’s interesting and compelling? I think so. But not everyone does. Read more.
A Tiny Twitter Trick To Turn The Talk Toward ‘Them’
If there’s a formula for social media, two of its constants are Them + You. Online community can begin simply with seeing your own tweet aggregated with thousands of others on your new favorite website.
Kahtoola Turns Heads With Penguins
A penguin has me rethinking snowshoe technology. As the WELD team wanders the floor at Outdoor Retailer Winter Market 2011, we can’t help but compare the booth design and engagement tactics of all the brands and manufacturers. Matt Childs, dressed in his best “Tennessee Tuxedo,” dancing atop blocks of ice, Read more.
Why Content Marketing? Skateboarders Know
So, content marketing … what’s the easiest way to explain it? I saw this video I really liked over on the boardistan news blog a few days ago. It features Steve Berra, pro skater who created The Berrics. It’s a spot for Lexus where the video host drives around in Read more.
Like A Late Christmas Present
New blog, eh? Well, kind of. Now that we’ve got WELDers in the Appalachians, the Rockies, and the Wasatch, it seemed like a good time to start telling that story, the one about how we really live our work, and vice-versa. Our clients and friends, our families and, um, pets Read more.
