WELD managing partner and chief creative officer George Rogers was among the West Virginians interviewed by NPR for a story about our clients with the BSA’s Summit Bechtel Reserve project.
In our eager pursuit to serve the outdoor industry and get more folks addicted to active lifestyles and wild places, WELD has expanded to Park City, Utah.
We're proud of our WELDeast employees who logged over 300 miles bike commuting to work this year. It's sustainable, and in West Virginia, it's brave.
Just because outdoor brands go big doesn't mean they lose their soul. The "Teva Turnaround" is a great example of content marketing that speaks to the soul.
We're teaming up with the Utah Avalanche Center to apply for a grant to re-engineer their ability to deliver life-saving information. We'd love your support.
Park City TV's Mountain Morning Show invited WELD founders George Rogers and Brandon Holmes into the studio last week. So, they talked social media, and trout.
Let’s take a look at the Facebook pages of two prominent adventure outfitters in the Southeast. First up, ACE Adventure Resort. Ace is the largest business of its type in West Virginia,
Here are 5 things you can do to help your blog earn its keep:
Social media is about community. Curating and managing that community? It takes a deep focus that comes from deep roots.
Beyond scantily clad women and funny babies what’s the key ingredient to the secret sauce that happens during the production of a social object, be it video, photo, or written content?
Ready? Here it is: Use pictures. That’s it. Outdoor companies, you have my solemn promise that this works. Please. Please. Use pics on every single post.
We're teaming up with the Utah Avalanche Center to apply for a grant to re-engineer their ability to deliver life-saving information. We'd love your support.
In an uber-connected world, setting technology and outdoor activities in opposition creates a battle the outdoor industry won't win.
In a recent talk to peers in PR, I asked them to consider why we do what we do at WELD — not what — and how it's one big game.
Nestled deep inside the Frank Church Wilderness of Idaho, the Middle Fork leaves an impact on all of its travelers. As a videographer, you can literally watch the transformation take place through the viewfinder.
Park City TV's Mountain Morning Show invited WELD founders George Rogers and Brandon Holmes into the studio last week. So, they talked social media, and trout.