Highlighted by Inc. Magazine as the No. 1 fastest-growing private health care firm in the U.S. and 9th fastest growing company overall, beBetter Networks, Inc. combines individual and organizational behavior expertise with innovative advanced information technology to improve the health of employees and therefore the profitability and performance of organizations.

• Problem: beBetter needed an innovative vehicle to provide mental health and substance abuse treatment facilities across the country with tobacco intervention resources.
• Hypothesis: A simple, stylish and sophisticated website loaded with valuable content would serve to quickly distribute beBetter's smoking cessation toolkit to the a targeted market. Social or sharing functionality would allow information hungry counseling professionals to further distribute beBetter's information to colleagues and peers.
• Execution: WELD designed and programmed an interactive educational module as the centerpiece of an information-rich microsite, www.help-to-quit.com. The site now connects therapy practitioners with training, the latest research, quitlines and supplies of nicotine replacement medications.
• Result: Within a month of site launch, beBetter had distributed its entire stock of printed toolkits, with the site charting more than 10,000 visits from professionals and hundreds of downloads of beBetter resource materials.