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The Welder

Notes from WELD's Laboratory


It doesn't matter how good the fighters if no one comes to see them.

Social Media Head to Head Comparison, Round 1: Engagement Vs. Fans

October 19, 2012 by Ben Curnett

Let’s take a look at the Facebook pages of two prominent adventure outfitters in the Southeast. First up, ACE Adventure Resort. Ace is the largest business of its type in West Virginia,

A poorly executed blog can get buried like this dust bowl farm.

Bring Your Blog Out of the Digital Wasteland

October 16, 2012 by Jonathan Danz

Here are 5 things you can do to help your blog earn its keep:

Passion and understand must be deep to effectively manage your community

Focus on Facebook

October 5, 2012 by Ben Curnett

Social media is about community. Curating and managing that community? It takes a deep focus that comes from deep roots.

An O.A.R.S. guide tells his story in front of the cameras. Just one step toward building a solid social brand platform.

Relationships: The Social Object Secret Sauce

September 26, 2012 by Logan Bockrath

Beyond scantily clad women and funny babies what’s the key ingredient to the secret sauce that happens during the production of a social object, be it video, photo, or written content?

Engaging images on Facebook, like this one of sunset over the New River Gorge, get people talking and sharing

The Single Most Effective Thing You Can Do On Facebook For An Outdoor Brand

September 18, 2012 by Ben Curnett

Ready? Here it is: Use pictures. That’s it. Outdoor companies, you have my solemn promise that this works. Please. Please. Use pics on every single post.

Pinterest Logo: Simple, just like managing the platform

Why Your Outdoor Brand Should Be On Pinterest

September 16, 2012 by Mariah Hibarger

If you are an outdoor brand without a Pinterest presence, you are missing the boat. To put it bluntly, the new kid on the social media block is kicking butt and taking names.