The Welder
Notes from WELD's Laboratory
Social Media Head to Head Comparison, Round 1: Engagement Vs. Fans
Let’s take a look at the Facebook pages of two prominent adventure outfitters in the Southeast. First up, ACE Adventure Resort. Ace is the largest business of its type in West Virginia,
Bring Your Blog Out of the Digital Wasteland
Here are 5 things you can do to help your blog earn its keep:
Focus on Facebook
Social media is about community. Curating and managing that community? It takes a deep focus that comes from deep roots.
Relationships: The Social Object Secret Sauce
Beyond scantily clad women and funny babies what’s the key ingredient to the secret sauce that happens during the production of a social object, be it video, photo, or written content?
The Single Most Effective Thing You Can Do On Facebook For An Outdoor Brand
Ready? Here it is: Use pictures. That’s it. Outdoor companies, you have my solemn promise that this works. Please. Please. Use pics on every single post.
Why Your Outdoor Brand Should Be On Pinterest
If you are an outdoor brand without a Pinterest presence, you are missing the boat. To put it bluntly, the new kid on the social media block is kicking butt and taking names.
