The Welder
Notes from WELD's Laboratory
It Saves Lives — Is Avalanche Danger ‘News’ Worth Funding?
We’re teaming up with the Utah Avalanche Center to apply for a grant to re-engineer their ability to deliver life-saving information. We’d love your support.
Soul Factory: The Action-Outdoor Industry’s Greatest Asset
Brandon continues an expansion of the keynote address he gave at the 2011 Whitewater Symposium last week. How do you make content that connects: a soul factory.
Do You Have Rack Envy?
The WELD video team recently completed production for Yakima, the maker of rack and cargo systems. If you’re like us, you might not have one, but you want one.
How Content Can Save Lives In The Backcountry
WELD sponsored the third place team in the recent 12 Hours of Snowbird ski race, but what we’re really sponsoring is content that keeps a community safe.
Transformation Through The Viewfinder
Nestled deep inside the Frank Church Wilderness of Idaho, the Middle Fork leaves an impact on all of its travelers. As a videographer, you can literally watch the transformation take place through the viewfinder.
Content Marketing And Gamification, Oh, My
In a recent talk to peers in PR, I asked them to consider why we do what we do at WELD — not what — and how it’s one big game.
