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The Welder

Notes from WELD's Laboratory


What Would Cody Do?

Nonprofit Spotlight: Cody St. John Foundation

March 1, 2012 by Reid Williams

Do something different this St. Patrick’s Day by supporting a cause and celebrating life at the same time. Get on down to Steamboat Springs!

IMG_3083_lowres

WELD and Lights ON! West Virginia To Host Open House

January 31, 2012 by Kelly Tuckwiller

The Bellann Building, home of WELDeast, got a green facelift. Join us for the big reveal on February 15.

soul factory-preview

Soul Factory: The Action-Outdoor Industry’s Greatest Asset

October 18, 2011 by Brandon Holmes

Brandon continues an expansion of the keynote address he gave at the 2011 Whitewater Symposium last week. How do you make content that connects: a soul factory.

whitewater symposium preview

How Action Sports Industries Can Surge Through Content Marketing

October 17, 2011 by Brandon Holmes

My presentation at the 2011 Whitewater Symposium got a lot of people talking last week, so I decided to expand on some of my comments in a series of posts.

WELDers Get Blisters

WELDers Pitch In With OIA Service In Portland

October 12, 2011 by Doug Peterson

WELDers George Rogers and Doug Peterson joined hundreds of other OIA attendees in Portland, Oregon, this month, pitching in on local volunteer projects.

pants in action

How Do You Get Adventure Customers To Play With You? Try-Athlon.

March 30, 2011 by Ben Curnett

How do you stand out at an event that showcases hundreds of companies that want to sell to your market? We think the people at Thunderbolt Sportswear know.