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Archive for the ‘SEO/SEM’ Category

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Adding Closed Captions to YouTube

Wednesday, July 21st, 2010 by Evan Moore

As YouTube has developed into one of the preeminent search engines on the web, marketers are looking for anything to get them to the top of the page.  Here at WELD, we’re embracing closed captioning as another SEO tool get our client’s videos to the customers who want to see them.

First of all, closed captioning allows your video to hurtle barriers into demographics that are often neglected.

For obvious reasons it improves accessibility for the hearing impaired and for those without computer speakers or at work (don’t let your boss read this).  Adding closed captioning also crosses borders by adding Google Translate into the mix in just a few simple steps.

Find "Translate Captions" under the "CC" menu at the bottom of your video.

Find "Translate Captions" under the "CC" menu at the bottom of your video.

(more…)

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How To HootSuite Like A Pro

Monday, June 14th, 2010 by Gretchen Stone

HootSuite Screen

There’s a lot of talk these days about how important a Twitter presence is for your personal brand and your company’s image.

There are 160 million people on Twitter right now and about 300,000 people are signing up every day, so tweeting isn’t something to be taken lightly if you want to reach these prospective customers.

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Video’s Value: Viewership Numbers Exploding Online

Wednesday, May 12th, 2010 by Keith Doherty
WELDer Keith Doherty videos MountainMade artist Theresa Holcomb in 2009.

WELDer Keith Doherty videos MountainMade artist Theresa Holcomb in 2009.

When people ask me what differentiates WELD, I respond that while we create strategy and design campaigns for our clients, we are also entrenched in the production of our client’s content and in the empowerment of our clients to create their own content.

And following the content demand trends from the past five years, video continues to emerge as a dominant medium for reaching target audiences.

Since their earliest introduction, moving pictures have simply been the most compelling and succinct method of storytelling.

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Stand Up With Dan Schawbel and WELD

Monday, May 10th, 2010 by Gretchen Stone
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http://www.flickr.com/photos/lindenbaum/ / CC BY-ND 2.0

I have a newfound love for @DanSchawbel, personal branding and Web marketing guru. He is to me what the Jonas Brothers are to President Obama’s daughters. Huge crush.

At some point during his keynote at the Generation WV Young Leaders Conference last week, he asked the audience to stand up. The exercise: He’d list social media sites, and anyone not signed up would sit down. He said Facebook, a few people sat down. Then Twitter, and a few more people sat down, and the same with LinkedIn and finally Google Buzz. Actually, a whole lot of people sat down on that last one.

OK, so I wasn’t the last woman standing as crickets chirped in the background, but there were far too few of us in the room still on our feet. The question wasn’t “Are you an active participant on these sites?” but instead “Are you on them?” Have you signed up? That simple.

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The One Certainty In Search: Mutation

Wednesday, February 3rd, 2010 by Reid Williams
Photo courtesy of LSE Library/Flickr Commons

Photo courtesy of LSE Library/Flickr Commons

I am torn between seeing Internet search as a blessing or a curse to those of us in the digital marketing industry. But regardless of how I feel at the end of the day, one thing I remain certain of is that our clients can benefit greatly from the pain we WELDers put ourselves through keeping up with search.

On the one hand, you see, it seems at times that Google’s intention is to never let us search optimizers get comfortable enough to feel as though we understand our jobs. One look at This Week In Search, posted every Friday on the Google Blog, and you can see why.

A year ago, you couldn’t get us to stop talking about “universal” search. These days, our concern is “real-time” search. Has the web search function and experience changed that much?

(more…)

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Search Is Anything But Static

Friday, October 2nd, 2009 by Reid Williams
Image by Untitled blue/Flickr Creative Commons

Image by Untitled blue/Flickr Creative Commons

It was a revelation of sorts for us, so it shouldn’t come as much of a surprise that we have to educate businesses about it, too. Whether it’s a comprehensive digital agency like ours, or a focused search engine optimization consultant, the work and service is not — can not be, in fact — a single transaction or product.

Forgive the colloquialism, but it ain’t like buying an orange.

Internet search, and the work of bolstering your organization’s chances of getting found online, is an ongoing, ever-changing project.

Did you know that Google’s search algorithm is modified, on average, about 90 times each quarter? At any given time, Google engineers are running 20 to 50 experiments in search innovation, according to MediaPost coverage of a recent Google briefing. (more…)

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