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Archive for the ‘video’ Category

GoPro Cameras: New Toys For The Video Department

Thursday, July 1st, 2010 by Keith Doherty

Work so you can play; play so you can work. It’s been a foundation of our culture here at WELD for quite some time, and with our latest additions to the video department, the lines between work and play are getting blurry. That’s because WELD recently purchased 6 GoPro HD Hero Cams to be used on our productions and after work adventures.

These tiny POV (Point of View) cameras are water and shockproof and come with an extensive mount system that allows us to put them in precarious circumstances and come away with some unique perspectives. So far we have used the cameras with mountain biking, whitewater kayaking and rafting, zip lines, and even a helicopter production.

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Posted in WELD, WELDlife, video | 1 Comment »

How To Make Interviewees Feel Comfortable On Camera

Tuesday, May 25th, 2010 by Mariah Hibarger
CCO George Rogers videos Becky Henderson of MountainMade during a recent production.

WELD CCO George Rogers videos Becky Henderson of MountainMade during a recent production in Thomas, W.Va.

When you work at a video production company, there is a good chance you’ll find yourself conducting interviews. It’s easy to forget how much more comfortable it is behind the camera compared to on camera. Here are five things I do to make sure my interviewee feels comfortable and relaxed on camera.

1. Do your homework.

What I mean is, know the story, the key players and the main themes of interest. At WELD, we have three distinct phases to video production: pre-production coordination, production and post-production.

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Posted in WELD, video | No Comments »

Video’s Value: Viewership Numbers Exploding Online

Wednesday, May 12th, 2010 by Keith Doherty
WELDer Keith Doherty videos MountainMade artist Theresa Holcomb in 2009.

WELDer Keith Doherty videos MountainMade artist Theresa Holcomb in 2009.

When people ask me what differentiates WELD, I respond that while we create strategy and design campaigns for our clients, we are also entrenched in the production of our client’s content and in the empowerment of our clients to create their own content.

And following the content demand trends from the past five years, video continues to emerge as a dominant medium for reaching target audiences.

Since their earliest introduction, moving pictures have simply been the most compelling and succinct method of storytelling.

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Posted in SEO/SEM, video | No Comments »