The Welder
Notes from WELD's Laboratory
Relationships: The Social Object Secret Sauce
Beyond scantily clad women and funny babies what’s the key ingredient to the secret sauce that happens during the production of a social object, be it video, photo, or written content?
2011 In Moving Pictures: A Look Back At Adventure And Wild Places
The WELD video department has released our 2011 reel — a look back at the action and wild places we’ve been fortunate to share with others over the past year.
New Work: How Grand Canyon Memories Transform
WELD recently explored the Grand Canyon with OARS to capture the story of how this national treasure enriches lives and changes people for the better.
How Content Marketing Gets You In Your Competitor’s Community
I discover a Salomon skiing video on the Facebook page of a competitor’s brand and ask, can content marketing do anything more powerful than that?
Do You Have Rack Envy?
The WELD video team recently completed production for Yakima, the maker of rack and cargo systems. If you’re like us, you might not have one, but you want one.
Great Feedback For The WELD Mountain Team
Big props to the WELD video production team that captured Scouts working with disabled veterans — all while snowboarding down the mountain.
