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Archive for the ‘Web’ Category

Looking Good Or Working Well? Which Means More For A Website?

Friday, November 6th, 2009 by Reid Williams
Image by Capture Queen (TM)/Flickr Creative Commons

Image by Capture Queen (TM)/Flickr Creative Commons

Have you ever found a website that upon first impression immediately struck you as, well, beautiful, but then when you started trying to actually use it or trying to find some information within those pretty pages, your impression of the website soured?

The results of a study at the Software Usability Research Laboratory at Witchita State University indicate that type of experience isn’t really that common, after all.

In fact, it seems pretty pages go a long way to determining a person’s positive perception of a website, whether the site works well or not.

“The visual appeal of an interface appears to play a role in the user’s rating on perceived usability,” say study authors Christine Phillips and Barbara S. Chaparro.

But if we’re going to believe them, we have to see how they define what’s usable, and how they determine a website is appealing.

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Our Future Mobile World (Part II): Bar Codes

Wednesday, November 4th, 2009 by Reid Williams
Photo by Chiarra Marra/Flickr Creative Commons

Photo by Chiarra Marra/Flickr Creative Commons

I can’t tell you how many times I’ve been grocery shopping and while inspecting the product labels looking for information, spy the 800-number that every piece of merchandise seems to have, and I’ve wondered, “Does anyone ever call these things?”

Soon, it won’t matter. The numbers won’t really be needed.

Oh, people will still use their phones to get product information and give their feedback, but dialing will be the least of what they do. It’ll start with scanning.

And the scanning won’t be limited to items on the shelf in the grocery store. We’ll be scanning buildings, paintings in an art museum, billboards or posters for movies, and applications we haven’t even imagined yet.

These bar codes, however, will have three big differences from the bar codes you’re used to seeing:
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Random Bits — Web User Behaviors

Tuesday, November 3rd, 2009 by Reid Williams
Image by bixentro/Flickr Creative Commons

Image by bixentro/Flickr Creative Commons

From the electronic reams of blog posts and articles I sift through week after week looking for the next trend, the next tool that could be used to a client’s benefit, the next big idea, I end up with a lot of little scraps.

You know, the little bits of trivia that seem super-important, but then upon reflection you’re not sure how to apply them just yet?

So, here are some of them, and I share them in hopes you’ll offer some insight or significance to attach to them:

The Case For Content: Is It Finally Settled?

Monday, November 2nd, 2009 by Reid Williams
Image by swruler9824/Flickr Creative Commons

Image by swruler9824/Flickr Creative Commons

I’m not sure. Do we need any more evidence? What other statistics do we need so that we can officially and completely transform our mindset from advertising to generate clicks into conviction that storytelling creates bonding and action?

I ask because we’ve been convinced for a while here at WELD. We were pretty sure no one was clicking on banner display ads, and that the small proportion of clicks display ads do receive all come from the same people.

Numbers continue to validate our suspicions.

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And Then Search Engines Indexed Refrigerators

Tuesday, October 27th, 2009 by Reid Williams
Facebook privacy controls: Worth getting to know

Facebook privacy controls: Worth getting to know

I just finished spending some time going through my Facebook privacy settings, probably more time than I’ve ever spent looking at them.

It’s not that I’m worried about prospective employers running social background checks or a high school girlfriend with a grudge.

No, I’m worried about what the web’s search engines will see when they come looking through the windows.

And they are coming.

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Google Docs Adds Folder Sharing — It’s About Time

Tuesday, October 13th, 2009 by Mariah Hibarger

If you have never gone through the frustration of sharing 100 Google documents individually, you will likely have no interest in the new Google Docs folder-sharing function. However, if you are like me, carefully categorizing every single Google document that you create or have been granted access to share, or you frequently have to coordinate the sharing of countless Google Documents, Sites, Calendars, the works — well you know who you are, and you know how exciting this is.

I think there are a lot of us saying, “It’s about bloody time!” Honestly, what took Google so long to make this happen? It seemed like a simple enough concept to me. But, let’s not dwell on the negative criticism, let’s just celebrate that Google has added yet another useful function to their, dare I say,  “awesome” arsenal of free Google Apps.

You can now share an entire folder worth of Google Docs with the people you know and love.

Here’s how it works (and it’s not rocket science, folks):

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