The Leader In Marketing Adventure.

Now, more than ever, a fragmented approach costs your organization money and market share.

WELD unifies strategy, content and application to achieve a rapid and measurable return on your marketing investment.

integrated_digital_marketing_west_virginia

Integrated Digital Marketing. Get results in 120 days. Be The Hero.

Team WELD Tweet Stream

Error
  • JUser::_load: Unable to load user with id: 67

Archive for the ‘Web’ Category

« Older Entries

Stand Up With Dan Schawbel and WELD

Monday, May 10th, 2010 by Gretchen Stone
<div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/lindenbaum/392372757/"><a rel="cc:attributionURL" href=

http://www.flickr.com/photos/lindenbaum/ / CC BY-ND 2.0

I have a newfound love for @DanSchawbel, personal branding and Web marketing guru. He is to me what the Jonas Brothers are to President Obama’s daughters. Huge crush.

At some point during his keynote at the Generation WV Young Leaders Conference last week, he asked the audience to stand up. The exercise: He’d list social media sites, and anyone not signed up would sit down. He said Facebook, a few people sat down. Then Twitter, and a few more people sat down, and the same with LinkedIn and finally Google Buzz. Actually, a whole lot of people sat down on that last one.

OK, so I wasn’t the last woman standing as crickets chirped in the background, but there were far too few of us in the room still on our feet. The question wasn’t “Are you an active participant on these sites?” but instead “Are you on them?” Have you signed up? That simple.

(more…)

Tags: , , ,
Posted in In The News, SEO/SEM, Web | No Comments »

Baby boomers are online too, along with everyone else

Wednesday, May 5th, 2010 by Gretchen Stone
The Commodore 64 at the Smithsonian Museum of American History. All the baby boomers I know have upgraded their hardware since this fine piece of machinery was released. Hence, they have the Internet, buying power and are an important group that digital marketing should target. <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/thedoctor856/245624341/"><a rel="cc:attributionURL" href=

The Commodore 64 at the Smithsonian Museum of American History. All the baby boomers I know have upgraded their hardware since this fine piece of machinery was released. Hence, they have the Internet, buying power and are an important group that digital marketing should target. http://www.flickr.com/photos/thedoctor856/ / CC BY-NC 2.0

Companies today are striving to gain attention from their niche audience and better communicate their product and all the issues that surround it.

But we’re trying to reach baby boomers, you say? And they surely aren’t online like these young kids who have no money?

That’s actually wrong. Research has about 38 percent of actual baby boomers online, and 70 percent of the 50-64 set and 81 percent of people ages 30-49 online. None of those figures are too shabby when it comes to marketing any distinct age group.

(more…)

Tags: , , , , ,
Posted in WELD, Web | No Comments »

Falling for spreadsheets and Web analytics

Monday, May 3rd, 2010 by Gretchen Stone

A spreadsheet kind of world

It’s a spreadsheet kind of world inside my job. As a Web content editor, some might assume I Facebook and Twitter all day long and just hang out online, making new virtual friends for other people.

I wish. I’m the one who does lots of planning and scheduling and posting behind the scenes while our clients Facebook and tweet and make new friends. I manage blogs and give out advice on how to Facebook and Twitter effectively. It’s not glamourous, but for the obsessively-compulsively organized and those among us who enjoy a good chart and possibly some Web analytics, there’s a gleam of envy in your eye right now.

(more…)

Tags: , , ,
Posted in WELD, Web | No Comments »

Looking Good Or Working Well? Which Means More For A Website?

Friday, November 6th, 2009 by Reid Williams
Image by Capture Queen (TM)/Flickr Creative Commons

Image by Capture Queen (TM)/Flickr Creative Commons

Have you ever found a website that upon first impression immediately struck you as, well, beautiful, but then when you started trying to actually use it or trying to find some information within those pretty pages, your impression of the website soured?

The results of a study at the Software Usability Research Laboratory at Witchita State University indicate that type of experience isn’t really that common, after all.

In fact, it seems pretty pages go a long way to determining a person’s positive perception of a website, whether the site works well or not.

“The visual appeal of an interface appears to play a role in the user’s rating on perceived usability,” say study authors Christine Phillips and Barbara S. Chaparro.

But if we’re going to believe them, we have to see how they define what’s usable, and how they determine a website is appealing.

(more…)

Tags: , , , , ,
Posted in In The News, Web | No Comments »

Our Future Mobile World (Part II): Bar Codes

Wednesday, November 4th, 2009 by Reid Williams
Photo by Chiarra Marra/Flickr Creative Commons

Photo by Chiarra Marra/Flickr Creative Commons

I can’t tell you how many times I’ve been grocery shopping and while inspecting the product labels looking for information, spy the 800-number that every piece of merchandise seems to have, and I’ve wondered, “Does anyone ever call these things?”

Soon, it won’t matter. The numbers won’t really be needed.

Oh, people will still use their phones to get product information and give their feedback, but dialing will be the least of what they do. It’ll start with scanning.

And the scanning won’t be limited to items on the shelf in the grocery store. We’ll be scanning buildings, paintings in an art museum, billboards or posters for movies, and applications we haven’t even imagined yet.

These bar codes, however, will have three big differences from the bar codes you’re used to seeing:
(more…)

Tags: , , , ,
Posted in In The News, Web | No Comments »

Random Bits — Web User Behaviors

Tuesday, November 3rd, 2009 by Reid Williams
Image by bixentro/Flickr Creative Commons

Image by bixentro/Flickr Creative Commons

From the electronic reams of blog posts and articles I sift through week after week looking for the next trend, the next tool that could be used to a client’s benefit, the next big idea, I end up with a lot of little scraps.

You know, the little bits of trivia that seem super-important, but then upon reflection you’re not sure how to apply them just yet?

So, here are some of them, and I share them in hopes you’ll offer some insight or significance to attach to them:

Tags: , , ,
Posted in In The News, Web | No Comments »

« Older Entries