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The One Certainty In Search: Mutation

Wednesday, February 3rd, 2010 by Reid Williams
Photo courtesy of LSE Library/Flickr Commons

Photo courtesy of LSE Library/Flickr Commons

I am torn between seeing Internet search as a blessing or a curse to those of us in the digital marketing industry. But regardless of how I feel at the end of the day, one thing I remain certain of is that our clients can benefit greatly from the pain we WELDers put ourselves through keeping up with search.

On the one hand, you see, it seems at times that Google’s intention is to never let us search optimizers get comfortable enough to feel as though we understand our jobs. One look at This Week In Search, posted every Friday on the Google Blog, and you can see why.

A year ago, you couldn’t get us to stop talking about “universal” search. These days, our concern is “real-time” search. Has the web search function and experience changed that much?

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Project Update: Assisting Rural Health Initiatives

Saturday, January 9th, 2010 by Mariah Hibarger

Marshall University Center For Rural Health

Marshall University’s Center for Rural Health links a network of rural health centers, churches and community organizations who provide chronic disease self management resources to the public. The Help Yourself self-management program helps develop programs that allow individuals to take charge of their chronic diseases, such as diabetes, by offering help yourself workshops and other resources throughout the greater Appalachian region.

Dr. Richard Crespo enlisted WELD to apply technology and marketing principles to training these organizations and creating resources for more than a dozen different health and wellness programs.

You can read about one example of a program Dr. Crespo’s team helps implement, a child oral health pilot, in the linked West Virginia Public Broadcasting article.

Forgive the pun and cliche, but this is a project WELD can feel good about.

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This Online Video Isn’t Reality TV, It’s Content Strategy

Monday, November 23rd, 2009 by Reid Williams

If you watch the video in today’s post, you could very well end up A) nodding your head along with everything Carly and Jay have to say, and B) itching for an outdoor adventure vacation of your own.

If that’s the case, too, I’m willing to bet you’re a lot like Carly and Jay, demographically speaking. And that’s no accident or coincidence. We’re counting on it.

See, with online video, it’s not enough to just shoot, edit and upload, then cross your fingers and hope you get viewers and, as a result, customers. To make sure your time and resources are well spent in producing online video, it should be done under the guidance of an informed content strategy. Here’s what I mean.

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Trying To Impact The Social Determinants Of Health

Friday, November 20th, 2009 by Reid Williams

With several recent and ongoing projects in the world of WELD, we’re looking for ways organizations can use the Internet and new technology to positively influence the quality of life factors associated with health and wellness. The good news, simply put, is that there’s great potential for these new digital platforms and channels to be applied in ways that educate about health choices, empower people to take charge of and better monitor their own health, and facilitate communication (and thus, hopefully, insight and progress) among healthcare providers and their partners.

And we’re only just getting started.

In future posts, we look forward to telling you about our work with The Center For Rural Health at the Marshall University School of Medicine and companies such as beBetter Health. But today, we hope you’ll take a few minutes to watch the accompanying video and learn about REACH West Virginia.

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You Can Keep Up With WELD On Flickr

Friday, November 13th, 2009 by Reid Williams

WELD Flickr Tag Cloud

It’s been a flurry of activity in WELD-world lately, with numerous fascinating video productions, presentations and digital marketing campaign launches. The activity has taken us all over our beautiful Mountain State, not to mention trips to great destinations like Pittsburgh and New York City.

If you’re curious about the corner of the world we’re exploring at any given moment, you can keep up with the WELD photostream on Flickr.

We take a lot of pictures and shoot a lot of video in all our myriad digital marketing projects for clients. In addition to the campaign work, we try to take photos whenever we can to show:

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Join Us For A Webinar

Monday, November 9th, 2009 by Reid Williams

How can West Virginia companies use social media to reach more customers? Can social media help Mountain State enterprises achieve their business objectives? Is all this Facebook-and-Twitter hubbub all that it’s cracked up to be?

If you’ve asked these questions of yourself or your marketing director, then we just might have some answers for you.

We’d like to cordially invite you to a Mountain State Marketers webinar, from noon to 1 p.m. on Monday, Nov. 16. This webinar will feature Beth Gill, marketing director for ACE Adventure Resort, and Mike Pinkerton of the Hatfield-McCoy Trail System — two of West Virginia’s largest outdoor enterprises. Both will speak and answer questions about how they have used social media as part of their marketing strategy.

We’ve got about half the seats left, as there is a good bit of interest in this topic. If you have questions or would like more information on the webinar, email jeff@mythologymarketing.com or brandon@weldtheweb.com.

Thanks, and look forward to meeting everyone there.

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