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Archive for the ‘WELD’ Category

GoPro Cameras: New Toys For The Video Department

Thursday, July 1st, 2010 by Keith Doherty

Work so you can play; play so you can work. It’s been a foundation of our culture here at WELD for quite some time, and with our latest additions to the video department, the lines between work and play are getting blurry. That’s because WELD recently purchased 6 GoPro HD Hero Cams to be used on our productions and after work adventures.

These tiny POV (Point of View) cameras are water and shockproof and come with an extensive mount system that allows us to put them in precarious circumstances and come away with some unique perspectives. So far we have used the cameras with mountain biking, whitewater kayaking and rafting, zip lines, and even a helicopter production.

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How To HootSuite Like A Pro

Monday, June 14th, 2010 by Gretchen Stone

HootSuite Screen

There’s a lot of talk these days about how important a Twitter presence is for your personal brand and your company’s image.

There are 160 million people on Twitter right now and about 300,000 people are signing up every day, so tweeting isn’t something to be taken lightly if you want to reach these prospective customers.

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WELD Intern Finds Perfect Multimedia Fit

Tuesday, June 8th, 2010 by Evan Moore
WELD intern Evan Moore, right, watches WELD Director of Video Keith Doherty adjust his harness in preparation for a video shoot on ACE Adventure Resort's zip line canopy tour.

WELD intern Evan Moore, right, watches WELD Director of Video Keith Doherty prep the new GoPro POV cameras for a video shoot on ACE Adventure Resort's zip line canopy tour.

I had to read the week’s “Internship News” twice when I saw the WELD posting.

There was a company in the heart of West Virginia looking for a student interested in social media, multimedia, videography, new media and everything in between. I wouldn’t have been able to create a better opportunity for an internship if I had tried.

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How To Make Interviewees Feel Comfortable On Camera

Tuesday, May 25th, 2010 by Mariah Hibarger
CCO George Rogers videos Becky Henderson of MountainMade during a recent production.

WELD CCO George Rogers videos Becky Henderson of MountainMade during a recent production in Thomas, W.Va.

When you work at a video production company, there is a good chance you’ll find yourself conducting interviews. It’s easy to forget how much more comfortable it is behind the camera compared to on camera. Here are five things I do to make sure my interviewee feels comfortable and relaxed on camera.

1. Do your homework.

What I mean is, know the story, the key players and the main themes of interest. At WELD, we have three distinct phases to video production: pre-production coordination, production and post-production.

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6 Tricks To Generate, Organize And Find Content

Monday, May 17th, 2010 by Mariah Hibarger
Many of us need a little more organization in our lives, especially for those day-to-day work tasks. A few simple tricks can help get all your wrenches, ur umm, files, in a row. <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/melissadion/3395829919/"><a rel="cc:attributionURL" href=

Many of us need a little more organization in our lives, especially for those day-to-day work tasks. A few simple tricks can help get all your wrenches, ur umm, files, in a row. http://www.flickr.com/photos/melissadion/ / CC BY-ND 2.0

If you do anything digital media or publishing related, you probably spend a lot of time working on a computer, writing valuable content as quickly as possible and keeping that content organized so you can find it when you need it.

If content is king, you’ve got to be efficient. Here are my favorite tricks of the trade to bang out content quickly, keep it organized and find it when it’s lost.

What’s really shocking to me is that I actually managed to make it through college without these most basic computer/keyboard commands and skills:

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Don’t Balk At Creating A Social Media Effort

Tuesday, May 11th, 2010 by Gretchen Stone

An already busy company shouldn't try to juggle its social media strategy all alone while its business plan is balancing on its head. <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/ladonite/3434445572/"><a rel="cc:attributionURL" href=My days are spent posting and writing blogs, and ramping up our customers’ social media presence on platforms such as Twitter and Facebook. From the outside it all looks simple, but it takes a whole lot of legwork, just the kind that happens in front of a computer.

As many companies jump into the Web 2.0 waters, others are standing on the sidelines bemused and skeptical. They just don’t “get” other companies’ interest in all that blogging / Facebooking. Why pay a digital marketing firm when you can just keep making calls and do some of this stuff in-house?

There are a few reasons, and I’ll list three because, as we all know, consumers go gaga for lists:

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