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The Welder

Notes from WELD's Laboratory


A Grand Canyon Smile

New Work: How Grand Canyon Memories Transform

December 28, 2011 by Reid Williams

WELD recently explored the Grand Canyon with OARS to capture the story of how this national treasure enriches lives and changes people for the better.

A Race For Snow Safety

How Content Can Save Lives In The Backcountry

April 6, 2011 by Reid Williams

WELD sponsored the third place team in the recent 12 Hours of Snowbird ski race, but what we’re really sponsoring is content that keeps a community safe.

Back Camera

Transformation Through The Viewfinder

April 5, 2011 by Keith Doherty

Nestled deep inside the Frank Church Wilderness of Idaho, the Middle Fork leaves an impact on all of its travelers. As a videographer, you can literally watch the transformation take place through the viewfinder.

The Debate Beeps On

Will More Video Games Get Kids Outside?

March 18, 2011 by Reid Williams

In an uber-connected world, setting technology and outdoor activities in opposition creates a battle the outdoor industry won’t win.

The Rep & The Rebel

The History Of West Virginia Whitewater Is People

February 7, 2011 by Jay Young

WELD staffer Jay Young is writing a book on the history of whitewater in West Virginia — and it all comes back to the personalities of river pioneers.

Bird's-Eye-View Video

You Don’t Need A Helicopter To Shoot Great Video

January 31, 2011 by George Rogers

The most recent WELD content project to employ aerial video to produce eye-popping images of West Virginia’s New River Gorge for the Boy Scouts of America. But these days, you don’t have to hire a helicopter to produce engaging web video.