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Archive for the ‘Work’ Category

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Project Update: Assisting Rural Health Initiatives

Saturday, January 9th, 2010 by Mariah Hibarger

Marshall University Center For Rural Health

Marshall University’s Center for Rural Health links a network of rural health centers, churches and community organizations who provide chronic disease self management resources to the public. The Help Yourself self-management program helps develop programs that allow individuals to take charge of their chronic diseases, such as diabetes, by offering help yourself workshops and other resources throughout the greater Appalachian region.

Dr. Richard Crespo enlisted WELD to apply technology and marketing principles to training these organizations and creating resources for more than a dozen different health and wellness programs.

You can read about one example of a program Dr. Crespo’s team helps implement, a child oral health pilot, in the linked West Virginia Public Broadcasting article.

Forgive the pun and cliche, but this is a project WELD can feel good about.

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This Online Video Isn’t Reality TV, It’s Content Strategy

Monday, November 23rd, 2009 by Reid Williams

If you watch the video in today’s post, you could very well end up A) nodding your head along with everything Carly and Jay have to say, and B) itching for an outdoor adventure vacation of your own.

If that’s the case, too, I’m willing to bet you’re a lot like Carly and Jay, demographically speaking. And that’s no accident or coincidence. We’re counting on it.

See, with online video, it’s not enough to just shoot, edit and upload, then cross your fingers and hope you get viewers and, as a result, customers. To make sure your time and resources are well spent in producing online video, it should be done under the guidance of an informed content strategy. Here’s what I mean.

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Trying To Impact The Social Determinants Of Health

Friday, November 20th, 2009 by Reid Williams

With several recent and ongoing projects in the world of WELD, we’re looking for ways organizations can use the Internet and new technology to positively influence the quality of life factors associated with health and wellness. The good news, simply put, is that there’s great potential for these new digital platforms and channels to be applied in ways that educate about health choices, empower people to take charge of and better monitor their own health, and facilitate communication (and thus, hopefully, insight and progress) among healthcare providers and their partners.

And we’re only just getting started.

In future posts, we look forward to telling you about our work with The Center For Rural Health at the Marshall University School of Medicine and companies such as beBetter Health. But today, we hope you’ll take a few minutes to watch the accompanying video and learn about REACH West Virginia.

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More Shameless Self-Promotion

Friday, October 30th, 2009 by Reid Williams

We’re grateful that we’re able to share with you the products of our work. It means we’re working, after all. And of course, we hope by showing it, we’ll have more work in the future.

As much as we’d like to bathe in the limelight, though, we won’t. We wouldn’t be able to shine brighter than our subjects.

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We Built A New Hub For Handmade Art

Monday, October 26th, 2009 by Reid Williams

After several weeks of intense programming and development, we’re excited to have launched a redesigned website for MountainMade.

The site is still in, oh, alpha-and-a-half mode, soon to be beta, if you will, but everything that you used to be able to do on MountainMade’s website can still be done. There’s plenty of new content, too.

But there’s even more exciting developments to come.

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Spilman: Making It Easier To Recruit Attorneys

Wednesday, September 16th, 2009 by Reid Williams

Here’s some of our recent client work from the video department, and if it wasn’t so fun making videos, then this one would have me thinking about going to law school and becoming an attorney.

Spilman, Thomas and Battle is a regional law firm headquartered in Charleston, with over 100 attorneys practicing nearly every specialty of law. Another amazing number: The firm has existed since 1864. We’ve done web work for the firm in the past and they recently brought us on to reinvigorate their recruiting program.

Like all our clients, we’re working to turn Spilman into a publishing machine, attracting new attorneys or prospective clients through the leadership they exhibit in person or in the intellectual content they produce showcasing their innovation and achievements. We’re explaining that the right kind of content and leadership will magnetize the curious when they come looking for you. (more…)

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