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How To Connect Your Business Facebook Page And Twitter Account In 5 Minutes Or Less

A new application connects Facebook Page updates to Twitter accounts — and it's a snap.

A new application connects Facebook Page updates to Twitter accounts — and it's a snap.

It might be one small step for social media gurus, but it’s one giant step for the tech-challenged WELD account executive.

What does an English major have to offer a tech-savvy digital ad agency like WELD? Judging by our current employee ratio, with 50% of WELD’s employees holding a Bachelor’s degree in English, I’m thinking I must add some value to this digital, acronym dominated environment (ADE).

“What?” you might be asking.

Well, my most recent contribution to the WELD movement: syncing a client’s Facebook Business Page to its Twitter account. Facebook’s newly released feature allows Fan Pages (often business-related) to be linked to the Twitter account of your choice.

For those of you that don’t spend your days navigating around in social-media-landia: It allows you to post a comment on your sponsored Facebook page, and the application will automatically put the same comment out in Tweet-landia too. Fewer actions = more action! I love it, and it was easy to set up.

So, here it is, step by step:

  1. Go to the set-up page on Facebook.
  2. Select from the list of Facebook Pages that you have administrative privileges to edit by clicking the correlating “Link to Twitter” button.
  3. If you are already logged in to the correct Twitter account, Facebook will know (scary). If you want to use a different one than the account that displays, use the Username/Email and Password for the correct account.
  4. Click “Allow.”
  5. Success! When you post on Facebook, you also post on Twitter. Technology isn’t that scary after all.

Now, to all you non-tech-savvy English majors out there: You have my complete permission to bring up this exciting social media development during your next Shakespeare Conference.

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10 Responses to “How To Connect Your Business Facebook Page And Twitter Account In 5 Minutes Or Less”

  1. Leah says:

    This app doesn’t work for my business page - after step 2 of your instruction set, Facebook always tells me I need to create a personal profile before I can use the feature.

  2. Mariah says:

    Leah,
    Thanks for experimenting and posting your problem.

    I haven’t experienced any glitches so far after setting this up for 3-5 different client and personal pages so I can’t speak from personal experience on the glitch. I did do a quick Google search for similar errors/problems and was unable to find anyone else discussing the problem. So, maybe we can narrow it down to what might be different on your account:

    I assume you do indeed have a personal FB account, and that said account is also set to be the/a administrator on your FB business page. Yes?

    The next obvious possible problem that jumps to my mind is making sure you are dealing with a business page, and not a fan group. Yes?

    If you answered yes to both of these, I have to resign my authority on the matter and recommend you post a discussion question to one of these Facebook Forums:
    http://www.thefacebookforum.net/ or
    http://www.facebookforum.co.uk/

    I sure hope this helps. I think it is a neat feature and benefits the user by increasing your message distribution through a second social media channel.

    Mariah

  3. ostrov says:

    Thank you,
    very interesting article

  4. Mariah says:

    Thanks for reading Ostrov!

  5. Leah says:

    Thanks for your response, Mariah - somehow it only showed up now on my RSS reader.

    It seems the problem is that I do not, in fact, have a Facebook personal profile, and frankly, I don’t want to create one (not even as the business page administrator); to me that is the whole point of having a business page in the first place.

    I guess the reason nobody talks about this problem is that everyone assumes you *do* have a profile that’s linked to your business page, in which case it’s no problem at all.

    At any rate, I found a decent work-around via Ping.fm. Thanks again for your help.

  6. Joop says:

    My (Dutch) page doesn’t show a “link to twitter burron” on it. Nor is it posted on the left upper side. Where can I find it?

    Regards, Joop

  7. Joop says:

    Sorry for the typing error it’s “button” of course…

  8. Joop: If you’re logged in to your Facebook account, you *should* see the “link to Twitter” buttons by going to http://www.facebook.com/twitter/ — one for every Page you administer. I don’t think the Dutch version of the site would differ in this function. Send us a screenshot if you see something different!

    Leah: Ping.fm is a good work-around and integrator for your social media activities. You might also like Hootsuite, which just rolled out v.5. See our blog posts on it at http://www.weldtheweb.com/s/hootsuite.html

  9. Jack says:

    How do you link Twitter to Facebook, so that if you post something on twitter, it will appear on facebook?

  10. Mariah says:

    Jack,
    I like to use Hootsuite. Gretchen wrote an article about Hootsuite recently: http://www.weldtheweb.com/how-to-hootsuite-like-a-pro.html#more-831 and I wrote another a few weeks back: http://www.weldtheweb.com/hootsuite-users-celebrate-non-hootsuite-users-convert.html.

    Let me know if that doesn’t help.
    mariah

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