OARS is rated the No. 1 Adventure Travel Outfitter in the World by National Geographic Adventure Magazine. The outfitter offers whitewater and active vacations in the U.S., Canada, South America and Fiji.
- Problem: The company needed to convey the sights, sounds and emotions as experienced on a "trip of a lifetime," as well as spread that message to a new generation of potential vacation customers via the Internet.
- Hypothesis: Quickly composing and distributing premium short-form web video content would introduce the O.A.R.S. experience to the masses.
- Execution: WELD produced 16 high-definition videos of different O.A.R.S. trips and distributed the clips using more than a dozen web platforms. WELD also packaged the videos on DVD and Blue-Ray discs for use in trade shows and other marketing opportunities.
- Result: Analytic reports show that O.A.R.S. product and brand exposure has benefited from nearly 100 hours of video viewing in three months, reaching more than 2,000 viewers. O.A.R.S. also reported the highest-ever click-through rate for an email marketing newsletter, thanks to the inclusion of video content.
- Visit the O.A.R.S. website, www.oars.com, to see WELD's original videos.