The Welder
Notes from WELD's Laboratory
5 Great Examples Of Content Marketing With Video
December 15, 2011 by Reid Williams
It’s been a great year for content marketing. Here are 5 video examples that help explain the difference between story and sales brochure.
1
When Features Don’t Sell, Time To Sell Story
November 3, 2011 by Reid Williams
The product life-cycle — from launch, to growth, to maturity — holds true even for outdoor industries. When you can’t sell features anymore, sell story.
Content Marketing And Gamification, Oh, My
March 28, 2011 by Reid Williams
In a recent talk to peers in PR, I asked them to consider why we do what we do at WELD — not what — and how it’s one big game.
How To Add Closed Captions To YouTube (And Why)
February 3, 2011 by Evan Moore
Closed captions for YouTube video content give an SEO advantage and can connect marketers with the hearing impaired and speakers of 50 different languages via Google Translate.
