The Welder
Notes from WELD's Laboratory
Ask A WELDer – Parker Cross
Want to know who works at WELD? There’s no better way than to ask. Here’s a little Q and A with Parker Cross, WELD’s Special Content Project Manager. In three sentences, tell us what you do. I like to think of myself as a professional adventurer. I ride, climb and hike Read more.
Bellann By The Numbers
The Bellan, home to WELDeast, is looking for tenants. Won’t you be our neighbor?
New Work: How Grand Canyon Memories Transform
WELD recently explored the Grand Canyon with OARS to capture the story of how this national treasure enriches lives and changes people for the better.
Content Marketing And Gamification, Oh, My
In a recent talk to peers in PR, I asked them to consider why we do what we do at WELD — not what — and how it’s one big game.
Is This Adventure?
Came across this video this morning, and it got me wondering about what adventure really is. Take a look … So, under nearly every definition, this fits. Exotic location? Check. Exciting activity? Yup. Is it shown in a way that’s interesting and compelling? I think so. But not everyone does. Read more.


