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The Welder

Notes from WELD's Laboratory


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Ask A WELDer – Parker Cross

February 14, 2012 by Ben Curnett

Want to know who works at WELD? There’s no better way than to ask. Here’s a little Q and A with Parker Cross, WELD’s Special Content Project Manager. In three sentences, tell us what you do. I like to think of myself as a professional adventurer. I ride, climb and hike Read more.

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Bellann By The Numbers

February 10, 2012 by Ari Wile

The Bellan, home to WELDeast, is looking for tenants. Won’t you be our neighbor?

A Grand Canyon Smile

New Work: How Grand Canyon Memories Transform

December 28, 2011 by Reid Williams

WELD recently explored the Grand Canyon with OARS to capture the story of how this national treasure enriches lives and changes people for the better.

The Sum Of Stories To The Power Of Action

Content Marketing And Gamification, Oh, My

March 28, 2011 by Reid Williams

In a recent talk to peers in PR, I asked them to consider why we do what we do at WELD — not what — and how it’s one big game.

Slacklining At Totempole

Is This Adventure?

January 26, 2011 by Ben Curnett

Came across this video this morning, and it got me wondering about what adventure really is.  Take a look … So, under nearly every definition, this fits. Exotic location? Check. Exciting activity? Yup. Is it shown in a way that’s interesting and compelling? I think so. But not everyone does. Read more.