He’s going on 40 years old. He’ll tell you he’s the least athletic person around. He answers the phone all day at work, taking reservations.

But Scott P. is quickly becoming the rising star at his company.

It’s because he’s a blogger.

Scott works for ACE Adventure Resort, West Virginia’s largest outfitter. Each year, the company takes tens of thousands of people whitewater rafting, rock climbing, ATVing, fishing and other tours with all sorts of outdoor activities.

ACE has a blog team.

WELD trained 10 of their employees, from diverse departments, to contribute and publish regularly on the blog we built for ACE’s website.

You’d expect the raft guides — known for their colorful personalities, adventurous lives and gift for gab — to be highly successful bloggers.

But Scott is a stand-out, not because his stories make people laugh (and they do), but because he converts them into customers. (more…)