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Posts Tagged ‘blog’

Baby boomers are online too, along with everyone else

Wednesday, May 5th, 2010 by Gretchen Stone
The Commodore 64 at the Smithsonian Museum of American History. All the baby boomers I know have upgraded their hardware since this fine piece of machinery was released. Hence, they have the Internet, buying power and are an important group that digital marketing should target. <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/thedoctor856/245624341/"><a rel="cc:attributionURL" href=

The Commodore 64 at the Smithsonian Museum of American History. All the baby boomers I know have upgraded their hardware since this fine piece of machinery was released. Hence, they have the Internet, buying power and are an important group that digital marketing should target. http://www.flickr.com/photos/thedoctor856/ / CC BY-NC 2.0

Companies today are striving to gain attention from their niche audience and better communicate their product and all the issues that surround it.

But we’re trying to reach baby boomers, you say? And they surely aren’t online like these young kids who have no money?

That’s actually wrong. Research has about 38 percent of actual baby boomers online, and 70 percent of the 50-64 set and 81 percent of people ages 30-49 online. None of those figures are too shabby when it comes to marketing any distinct age group.

(more…)

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Posted in WELD, Web | No Comments »

Beware Of ‘Gurus’ Bearing ‘Statistics’

Thursday, September 10th, 2009 by Reid Williams
Image by Mikyl Roventine/Flickr Creative Commons

Image by Mikyl Roventine/Flickr Creative Commons

Call me crazy, but I’m going to try to convince those of you who don’t yet have a blog established for your company to get one going, and I’m going to do that by shooting holes in the very statistics that could help me persuade you.

Your company should have a blog. Period.

But the reason your organization should have a blog is not because someone introduced as a social media or marketing “guru” shows you “statistics” that say companies with blogs get more traffic on their websites.

That’s because your data supports no such causal inference, Hubspot. Sorry, but I’m about to go on a mathematical tongue-lashing. (more…)

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Which Employee Is Your Undiscovered Star?

Friday, May 15th, 2009 by Reid Williams

ACE Blogger Scott Perdue

He’s going on 40 years old. He’ll tell you he’s the least athletic person around. He answers the phone all day at work, taking reservations.

But Scott P. is quickly becoming the rising star at his company.

It’s because he’s a blogger.

Scott works for ACE Adventure Resort, West Virginia’s largest outfitter. Each year, the company takes tens of thousands of people whitewater rafting, rock climbing, ATVing, fishing and other tours with all sorts of outdoor activities.

ACE has a blog team.

WELD trained 10 of their employees, from diverse departments, to contribute and publish regularly on the blog we built for ACE’s website.

You’d expect the raft guides — known for their colorful personalities, adventurous lives and gift for gab — to be highly successful bloggers.

But Scott is a stand-out, not because his stories make people laugh (and they do), but because he converts them into customers. (more…)

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Posted in WELD, Work | No Comments »