Notes from WELD's Laboratory
WELD managing partner and chief creative officer George Rogers was among the West Virginians interviewed by NPR for a story about our clients with the BSA’s Summit Bechtel Reserve project.
Big props to the WELD video production team that captured Scouts working with disabled veterans — all while snowboarding down the mountain.
In a recent talk to peers in PR, I asked them to consider why we do what we do at WELD — not what — and how it’s one big game.
Starting from scratch, a Scouting adventure base in West Virginia has the potential to become North America’s action sports destination.
The chief executives of 3 leading outdoor outfitting companies all claim a strong influence of Scouting — and they’re not alone.
The most recent WELD content project to employ aerial video to produce eye-popping images of West Virginia’s New River Gorge for the Boy Scouts of America. But these days, you don’t have to hire a helicopter to produce engaging web video.