The Welder
Notes from WELD's Laboratory
WELD Gets A Mention On NPR
WELD managing partner and chief creative officer George Rogers was among the West Virginians interviewed by NPR for a story about our clients with the BSA’s Summit Bechtel Reserve project.
Great Feedback For The WELD Mountain Team
Big props to the WELD video production team that captured Scouts working with disabled veterans — all while snowboarding down the mountain.
Content Marketing And Gamification, Oh, My
In a recent talk to peers in PR, I asked them to consider why we do what we do at WELD — not what — and how it’s one big game.
How To Build Adventure From The Ground Up
Starting from scratch, a Scouting adventure base in West Virginia has the potential to become North America’s action sports destination.
Scouting Out Influence In The Outdoor Industry
The chief executives of 3 leading outdoor outfitting companies all claim a strong influence of Scouting — and they’re not alone.
You Don’t Need A Helicopter To Shoot Great Video
The most recent WELD content project to employ aerial video to produce eye-popping images of West Virginia’s New River Gorge for the Boy Scouts of America. But these days, you don’t have to hire a helicopter to produce engaging web video.
