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Posts Tagged ‘Business’

Search Is Anything But Static

Friday, October 2nd, 2009 by Reid Williams
Image by Untitled blue/Flickr Creative Commons

Image by Untitled blue/Flickr Creative Commons

It was a revelation of sorts for us, so it shouldn’t come as much of a surprise that we have to educate businesses about it, too. Whether it’s a comprehensive digital agency like ours, or a focused search engine optimization consultant, the work and service is not — can not be, in fact — a single transaction or product.

Forgive the colloquialism, but it ain’t like buying an orange.

Internet search, and the work of bolstering your organization’s chances of getting found online, is an ongoing, ever-changing project.

Did you know that Google’s search algorithm is modified, on average, about 90 times each quarter? At any given time, Google engineers are running 20 to 50 experiments in search innovation, according to MediaPost coverage of a recent Google briefing. (more…)

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Beware Of ‘Gurus’ Bearing ‘Statistics’

Thursday, September 10th, 2009 by Reid Williams
Image by Mikyl Roventine/Flickr Creative Commons

Image by Mikyl Roventine/Flickr Creative Commons

Call me crazy, but I’m going to try to convince those of you who don’t yet have a blog established for your company to get one going, and I’m going to do that by shooting holes in the very statistics that could help me persuade you.

Your company should have a blog. Period.

But the reason your organization should have a blog is not because someone introduced as a social media or marketing “guru” shows you “statistics” that say companies with blogs get more traffic on their websites.

That’s because your data supports no such causal inference, Hubspot. Sorry, but I’m about to go on a mathematical tongue-lashing. (more…)

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Thank You, Google Apps (Hello, Cloud Computing)

Tuesday, May 12th, 2009 by Reid Williams

In the coming years, every big and mid-sized corporation will be doing what every small business like ours has already done — move to the cloud.

I’m talking about the shift of information technology infrastructure that’s already started. It’s the switch from desktop PC to netbook, from proprietary servers on local area networks to virtualized database centers, from centralized computing to the cloud.

It used to be that a business of our size, with just 10 people, would still have to spend $10,000 setting up our own system to handle email, house our website, connect us all for workflow and archiving, and cover all the licenses we’d need for office productivity software (don’t get us started on the cost of suites such as Adobe CS4).

You could go broke just setting up the IT you need to get business done.

But why run Microsoft Word on your desktop, when it can run out there, on the web? (more…)

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Posted in Uncategorized, WELD, Work | No Comments »