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The Welder

Notes from WELD's Laboratory


Passion and understand must be deep to effectively manage your community

Focus on Facebook

October 5, 2012 by Ben Curnett

Social media is about community. Curating and managing that community? It takes a deep focus that comes from deep roots.

Pinterest Logo: Simple, just like managing the platform

Why Your Outdoor Brand Should Be On Pinterest

September 16, 2012 by Mariah Hibarger

If you are an outdoor brand without a Pinterest presence, you are missing the boat. To put it bluntly, the new kid on the social media block is kicking butt and taking names.

Just like the online community, more people equals more fun when mountain biking.

Mountain Biking Fundamentals and Community Management

September 12, 2012 by Jonathan Danz

If you’ve ever ridden a mountain bike on singletrack you know that there are three things that are key to riding well and having fun. Funny thing is, those same three concepts apply to managing community across social media channels.

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Bellann By The Numbers

February 10, 2012 by Ari Wile

The Bellan, home to WELDeast, is looking for tenants. Won’t you be our neighbor?

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WELD and Lights ON! West Virginia To Host Open House

January 31, 2012 by Kelly Tuckwiller

The Bellann Building, home of WELDeast, got a green facelift. Join us for the big reveal on February 15.

Product, Or Passion?

How Content Marketing Gets You In Your Competitor’s Community

December 13, 2011 by Reid Williams

I discover a Salomon skiing video on the Facebook page of a competitor’s brand and ask, can content marketing do anything more powerful than that?