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The Welder

Notes from WELD's Laboratory


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Bellann By The Numbers

February 10, 2012 by Ari Wile

The Bellan, home to WELDeast, is looking for tenants. Won’t you be our neighbor?

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WELD and Lights ON! West Virginia To Host Open House

January 31, 2012 by Kelly Tuckwiller

The Bellann Building, home of WELDeast, got a green facelift. Join us for the big reveal on February 15.

Product, Or Passion?

How Content Marketing Gets You In Your Competitor’s Community

December 13, 2011 by Reid Williams

I discover a Salomon skiing video on the Facebook page of a competitor’s brand and ask, can content marketing do anything more powerful than that?

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5 Ways For Adventure Companies To Change Up Their Facebook Pages

April 13, 2011 by Ben Curnett

If your Facebook presence is feeling stagnant, here are 5 ways you can better connect with with your community.

A Race For Snow Safety

How Content Can Save Lives In The Backcountry

April 6, 2011 by Reid Williams

WELD sponsored the third place team in the recent 12 Hours of Snowbird ski race, but what we’re really sponsoring is content that keeps a community safe.

I'll Give You 9 Good Reasons

9 Reasons We Use Content To Build Community

March 2, 2011 by Reid Williams

Reid’s presentation on the why that connects content and community, from WELD Advance 2011, our company off-site.