Notes from WELD's Laboratory
WELD recently explored the Grand Canyon with OARS to capture the story of how this national treasure enriches lives and changes people for the better.
It’s been a great year for content marketing. Here are 5 video examples that help explain the difference between story and sales brochure.
I discover a Salomon skiing video on the Facebook page of a competitor’s brand and ask, can content marketing do anything more powerful than that?
The product life-cycle — from launch, to growth, to maturity — holds true even for outdoor industries. When you can’t sell features anymore, sell story.
For too long, much of the action-outdoor industry has depended on “hero marketing,” when we should be shifting to empathetic storytelling.
Just because outdoor brands go big doesn’t mean they lose their soul. The “Teva Turnaround” is a great example of content marketing that speaks to the soul.