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Posts Tagged ‘Content’

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This Online Video Isn’t Reality TV, It’s Content Strategy

Monday, November 23rd, 2009 by Reid Williams

If you watch the video in today’s post, you could very well end up A) nodding your head along with everything Carly and Jay have to say, and B) itching for an outdoor adventure vacation of your own.

If that’s the case, too, I’m willing to bet you’re a lot like Carly and Jay, demographically speaking. And that’s no accident or coincidence. We’re counting on it.

See, with online video, it’s not enough to just shoot, edit and upload, then cross your fingers and hope you get viewers and, as a result, customers. To make sure your time and resources are well spent in producing online video, it should be done under the guidance of an informed content strategy. Here’s what I mean.

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Posted in WELD, Work | 3 Comments »

The Case For Content: Is It Finally Settled?

Monday, November 2nd, 2009 by Reid Williams
Image by swruler9824/Flickr Creative Commons

Image by swruler9824/Flickr Creative Commons

I’m not sure. Do we need any more evidence? What other statistics do we need so that we can officially and completely transform our mindset from advertising to generate clicks into conviction that storytelling creates bonding and action?

I ask because we’ve been convinced for a while here at WELD. We were pretty sure no one was clicking on banner display ads, and that the small proportion of clicks display ads do receive all come from the same people.

Numbers continue to validate our suspicions.

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Posted in In The News, Web | No Comments »

So They Watch A Video — Then What?

Wednesday, October 28th, 2009 by Reid Williams

Humans are visual creatures. This is well established. We like shiny things, we absolutely love human faces and, from time to time, we all get sucked in by television, film or video.

In the marketing business, we describe this with one of our many buzzwords: engagement. This is a cornerstone of our philosophy behind recommending online video to attract and create customers.

Based on six years of surveys, it’s beginning to look as though we can say with some confidence that those online videos can help influence the actions of those who watch them.

(more…)

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We Built A New Hub For Handmade Art

Monday, October 26th, 2009 by Reid Williams

After several weeks of intense programming and development, we’re excited to have launched a redesigned website for MountainMade.

The site is still in, oh, alpha-and-a-half mode, soon to be beta, if you will, but everything that you used to be able to do on MountainMade’s website can still be done. There’s plenty of new content, too.

But there’s even more exciting developments to come.

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Spilman: Making It Easier To Recruit Attorneys

Wednesday, September 16th, 2009 by Reid Williams

Here’s some of our recent client work from the video department, and if it wasn’t so fun making videos, then this one would have me thinking about going to law school and becoming an attorney.

Spilman, Thomas and Battle is a regional law firm headquartered in Charleston, with over 100 attorneys practicing nearly every specialty of law. Another amazing number: The firm has existed since 1864. We’ve done web work for the firm in the past and they recently brought us on to reinvigorate their recruiting program.

Like all our clients, we’re working to turn Spilman into a publishing machine, attracting new attorneys or prospective clients through the leadership they exhibit in person or in the intellectual content they produce showcasing their innovation and achievements. We’re explaining that the right kind of content and leadership will magnetize the curious when they come looking for you. (more…)

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Does Your Website Have A Story?

Friday, September 11th, 2009 by Reid Williams
Image by Moriza/Flickr Creative Commons

Image by Moriza/Flickr Creative Commons

When it comes to captivating our fellow hairless monkeys, there’s really no substitute for an old-fashioned story. If I can paint a picture that bursts from the beginning and raises the stakes throughout the enthralling middle, you’ll be on the edge of your seat and rooting for the characters when it comes time for the ending.

And I’m not just talking about Stephen King or J.K. Rowling here.

I’m talking about your website. (more…)

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Posted in SEO/SEM | No Comments »

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