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Posts Tagged ‘Content’

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6 Tricks To Generate, Organize And Find Content

Monday, May 17th, 2010 by Mariah Hibarger
Many of us need a little more organization in our lives, especially for those day-to-day work tasks. A few simple tricks can help get all your wrenches, ur umm, files, in a row. <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/melissadion/3395829919/"><a rel="cc:attributionURL" href=

Many of us need a little more organization in our lives, especially for those day-to-day work tasks. A few simple tricks can help get all your wrenches, ur umm, files, in a row. http://www.flickr.com/photos/melissadion/ / CC BY-ND 2.0

If you do anything digital media or publishing related, you probably spend a lot of time working on a computer, writing valuable content as quickly as possible and keeping that content organized so you can find it when you need it.

If content is king, you’ve got to be efficient. Here are my favorite tricks of the trade to bang out content quickly, keep it organized and find it when it’s lost.

What’s really shocking to me is that I actually managed to make it through college without these most basic computer/keyboard commands and skills:

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Baby boomers are online too, along with everyone else

Wednesday, May 5th, 2010 by Gretchen Stone
The Commodore 64 at the Smithsonian Museum of American History. All the baby boomers I know have upgraded their hardware since this fine piece of machinery was released. Hence, they have the Internet, buying power and are an important group that digital marketing should target. <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/thedoctor856/245624341/"><a rel="cc:attributionURL" href=

The Commodore 64 at the Smithsonian Museum of American History. All the baby boomers I know have upgraded their hardware since this fine piece of machinery was released. Hence, they have the Internet, buying power and are an important group that digital marketing should target. http://www.flickr.com/photos/thedoctor856/ / CC BY-NC 2.0

Companies today are striving to gain attention from their niche audience and better communicate their product and all the issues that surround it.

But we’re trying to reach baby boomers, you say? And they surely aren’t online like these young kids who have no money?

That’s actually wrong. Research has about 38 percent of actual baby boomers online, and 70 percent of the 50-64 set and 81 percent of people ages 30-49 online. None of those figures are too shabby when it comes to marketing any distinct age group.

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Falling for spreadsheets and Web analytics

Monday, May 3rd, 2010 by Gretchen Stone

A spreadsheet kind of world

It’s a spreadsheet kind of world inside my job. As a Web content editor, some might assume I Facebook and Twitter all day long and just hang out online, making new virtual friends for other people.

I wish. I’m the one who does lots of planning and scheduling and posting behind the scenes while our clients Facebook and tweet and make new friends. I manage blogs and give out advice on how to Facebook and Twitter effectively. It’s not glamourous, but for the obsessively-compulsively organized and those among us who enjoy a good chart and possibly some Web analytics, there’s a gleam of envy in your eye right now.

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SXSW: New Media’s Constant Connectivity Here To Stay

Sunday, March 14th, 2010 by Brandon Holmes

weldtheweb-1com

Before heading out to the after-party for the movie premiere of Kick Ass, in downtown Austin, I thought I would jot down some notes about my experience thus far at the SouthBySouthwest interactive conference and film festival.

First of all, I confirmed that I’m neither crazy nor alone. It turns our there are more than 10,000 people here just like me who are incredibly excited to live and work in this new world of constant connectivity. Many of the people who feed my entrepreneurial passion for running a business in new media are here. I won’t name names, you can review the speaker list and sink your teeth into topics in emerging media that are covered at this event.

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This Online Video Isn’t Reality TV, It’s Content Strategy

Monday, November 23rd, 2009 by Reid Williams

If you watch the video in today’s post, you could very well end up A) nodding your head along with everything Carly and Jay have to say, and B) itching for an outdoor adventure vacation of your own.

If that’s the case, too, I’m willing to bet you’re a lot like Carly and Jay, demographically speaking. And that’s no accident or coincidence. We’re counting on it.

See, with online video, it’s not enough to just shoot, edit and upload, then cross your fingers and hope you get viewers and, as a result, customers. To make sure your time and resources are well spent in producing online video, it should be done under the guidance of an informed content strategy. Here’s what I mean.

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The Case For Content: Is It Finally Settled?

Monday, November 2nd, 2009 by Reid Williams
Image by swruler9824/Flickr Creative Commons

Image by swruler9824/Flickr Creative Commons

I’m not sure. Do we need any more evidence? What other statistics do we need so that we can officially and completely transform our mindset from advertising to generate clicks into conviction that storytelling creates bonding and action?

I ask because we’ve been convinced for a while here at WELD. We were pretty sure no one was clicking on banner display ads, and that the small proportion of clicks display ads do receive all come from the same people.

Numbers continue to validate our suspicions.

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