Image by Jeff Keen/Flickr Creative Commons

Stop beating your consumers over the head with a dead fish to get their attention. Digital marketing tools talk to the people that are listening and offer unmatched measurability and market analysis.

In today’s economic environment, everybody is feeling the pinch.

Businesses large and small are taking a critical look at ways to cut spending while maintaining market performance.

Just like President Obama’s goal of taking a scalpel to the government budget, you are likely taking a more critical look at your own budget.

Companies are downsizing, cutting out day-to-day business costs, identifying and suspending business service subscriptions no one in the office uses anymore, eliminating employee perks, and even getting rid of Bob from Accounting.

Many companies are ditching the scalpel and grabbing a chainsaw.

So, what’s getting cut out of business budgets? (more…)