The Leader In Marketing Adventure.
Now, more than ever, a fragmented approach costs your organization money and market share.
WELD unifies strategy, content and application to achieve a rapid and measurable return on your marketing investment.
There’s a lot of talk these days about how important a Twitter presence is for your personal brand and your company’s image.
There are 160 million people on Twitter right now and about 300,000 people are signing up every day, so tweeting isn’t something to be taken lightly if you want to reach these prospective customers.
WELD intern Evan Moore, right, watches WELD Director of Video Keith Doherty prep the new GoPro POV cameras for a video shoot on ACE Adventure Resort's zip line canopy tour.
I had to read the week’s “Internship News” twice when I saw the WELD posting.
There was a company in the heart of West Virginia looking for a student interested in social media, multimedia, videography, new media and everything in between. I wouldn’t have been able to create a better opportunity for an internship if I had tried.
http://www.flickr.com/photos/lindenbaum/ / CC BY-ND 2.0
I have a newfound love for @DanSchawbel, personal branding and Web marketing guru. He is to me what the Jonas Brothers are to President Obama’s daughters. Huge crush.
At some point during his keynote at the Generation WV Young Leaders Conference last week, he asked the audience to stand up. The exercise: He’d list social media sites, and anyone not signed up would sit down. He said Facebook, a few people sat down. Then Twitter, and a few more people sat down, and the same with LinkedIn and finally Google Buzz. Actually, a whole lot of people sat down on that last one.
OK, so I wasn’t the last woman standing as crickets chirped in the background, but there were far too few of us in the room still on our feet. The question wasn’t “Are you an active participant on these sites?” but instead “Are you on them?” Have you signed up? That simple.
The Commodore 64 at the Smithsonian Museum of American History. All the baby boomers I know have upgraded their hardware since this fine piece of machinery was released. Hence, they have the Internet, buying power and are an important group that digital marketing should target. http://www.flickr.com/photos/thedoctor856/ / CC BY-NC 2.0
Companies today are striving to gain attention from their niche audience and better communicate their product and all the issues that surround it.
But we’re trying to reach baby boomers, you say? And they surely aren’t online like these young kids who have no money?
That’s actually wrong. Research has about 38 percent of actual baby boomers online, and 70 percent of the 50-64 set and 81 percent of people ages 30-49 online. None of those figures are too shabby when it comes to marketing any distinct age group.
What job allows you to Facebook at work, write blogs, produce videos, study Web analytics, optimize Web sites and get to know lots of incredible people all at once? Working for WELD, I get to do all of that and more! Here are my top three favorite things about working for WELD in this new digital world:
1. Variety - Every day brings with it new challenges. I do get bored easily, so WELD’s fast-paced environment suits me just fine. In adventure activities such as whitewater rafting and downhill mountain biking, you have to react to the rapidly changing environment around you; the same thing is true of my job. Digital marketing is as dynamic and fast paced as any other profession in today’s job market. What I’m doing at any given moment is always related to other processes and factors, and daily and even hourly changes switch things up and keep me on my toes.
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Before heading out to the after-party for the movie premiere of Kick Ass, in downtown Austin, I thought I would jot down some notes about my experience thus far at the SouthBySouthwest interactive conference and film festival.
First of all, I confirmed that I’m neither crazy nor alone. It turns our there are more than 10,000 people here just like me who are incredibly excited to live and work in this new world of constant connectivity. Many of the people who feed my entrepreneurial passion for running a business in new media are here. I won’t name names, you can review the speaker list and sink your teeth into topics in emerging media that are covered at this event.
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