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Posts Tagged ‘empowered marketing’

Can 10 People Empower 90,000?

Friday, July 24th, 2009 by Reid Williams

We really believe the answer is yes, and not just because our job depends on it.

Led by our partners at Mythology, a marketing strategy and management services firm, WELD has been contracted by Computer Sciences Corporation to help augment their foray into the cloud computing arena.

CSC is jumping into the mix alongside household names like IBM, Amazon and Microsoft in offering big business and government agencies help in moving their information technology to the cloud.

Now, wait a minute, you say? Who could dare to compete with companies on that scale? (more…)

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Traditional Marketing Strategies Are So Pre-Recession

Thursday, May 21st, 2009 by Mariah Hibarger
Image by Jeff Keen/Flickr Creative Commons

Image by Jeff Keen/Flickr Creative Commons

Stop beating your consumers over the head with a dead fish to get their attention. Digital marketing tools talk to the people that are listening and offer unmatched measurability and market analysis.

In today’s economic environment, everybody is feeling the pinch.

Businesses large and small are taking a critical look at ways to cut spending while maintaining market performance.

Just like President Obama’s goal of taking a scalpel to the government budget, you are likely taking a more critical look at your own budget.

Companies are downsizing, cutting out day-to-day business costs, identifying and suspending business service subscriptions no one in the office uses anymore, eliminating employee perks, and even getting rid of Bob from Accounting.

Many companies are ditching the scalpel and grabbing a chainsaw.

So, what’s getting cut out of business budgets? (more…)

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Which Employee Is Your Undiscovered Star?

Friday, May 15th, 2009 by Reid Williams

ACE Blogger Scott Perdue

He’s going on 40 years old. He’ll tell you he’s the least athletic person around. He answers the phone all day at work, taking reservations.

But Scott P. is quickly becoming the rising star at his company.

It’s because he’s a blogger.

Scott works for ACE Adventure Resort, West Virginia’s largest outfitter. Each year, the company takes tens of thousands of people whitewater rafting, rock climbing, ATVing, fishing and other tours with all sorts of outdoor activities.

ACE has a blog team.

WELD trained 10 of their employees, from diverse departments, to contribute and publish regularly on the blog we built for ACE’s website.

You’d expect the raft guides — known for their colorful personalities, adventurous lives and gift for gab — to be highly successful bloggers.

But Scott is a stand-out, not because his stories make people laugh (and they do), but because he converts them into customers. (more…)

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My Digital Marketing Company Hired a Journalist

Monday, May 11th, 2009 by Brandon Holmes
Image by Reid Williams/Summit Daily News 2003

Image by Reid Williams/Summit Daily News 2003

Valeria Maltoni points out in her blog, Conversation Agent , “At the same time as layoffs are more and more frequent in newsrooms, corporate America is hurting for people who can write valuable content.”

Like corporate America, WELD’s small business clientele are hurting for people who can not only write valuable content, but understand what their prospects want to read and how they want to transact.  Ms. Maltoni continues, “Many organizations may be holding off hiring at the moment, but this need is only going to increase for those companies that understand the value of content marketing to their bottom line.”

This “need” is why, in January, 2009, WELD hired a backpacking journalist with an honest and authentic “pen” (that’s a metaphor for “keyboard,” kids). (more…)

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Don’t Get Scared of Marketing — Get Empowered

Friday, April 24th, 2009 by Reid Williams

The way we do business, the way consumers shop and spend their time — heck, the world — has all changed. And the change isn’t helping executives charged with driving revenue growth.

Consumers are bombarded with advertising messages, and they don’t listen or remember hardly any of them.

Technology changes every day (or more often). It’s almost impossible to keep up or to know if you’re wasting your money.

And let’s not even get started talking about the economy, shrinking budgets and every manger’s pressure to show results.

All together, these can be unsettling times for CEOs, marketing directors and owners of businesses large and small.

What do you do? Get empowered.
(more…)

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