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Posts Tagged ‘engagement’

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Looking Good Or Working Well? Which Means More For A Website?

Friday, November 6th, 2009 by Reid Williams
Image by Capture Queen (TM)/Flickr Creative Commons

Image by Capture Queen (TM)/Flickr Creative Commons

Have you ever found a website that upon first impression immediately struck you as, well, beautiful, but then when you started trying to actually use it or trying to find some information within those pretty pages, your impression of the website soured?

The results of a study at the Software Usability Research Laboratory at Witchita State University indicate that type of experience isn’t really that common, after all.

In fact, it seems pretty pages go a long way to determining a person’s positive perception of a website, whether the site works well or not.

“The visual appeal of an interface appears to play a role in the user’s rating on perceived usability,” say study authors Christine Phillips and Barbara S. Chaparro.

But if we’re going to believe them, we have to see how they define what’s usable, and how they determine a website is appealing.

(more…)

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Posted in In The News, Web | 1 Comment »

So They Watch A Video — Then What?

Wednesday, October 28th, 2009 by Reid Williams

Humans are visual creatures. This is well established. We like shiny things, we absolutely love human faces and, from time to time, we all get sucked in by television, film or video.

In the marketing business, we describe this with one of our many buzzwords: engagement. This is a cornerstone of our philosophy behind recommending online video to attract and create customers.

Based on six years of surveys, it’s beginning to look as though we can say with some confidence that those online videos can help influence the actions of those who watch them.

(more…)

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Why You Need 3C In A 3G World

Wednesday, September 30th, 2009 by Reid Williams
Photo by Collin Anderson/Flickr Creative Commons

Photo by Collin Anderson/Flickr Creative Commons

At the risk of being accused of creating unnecessary acronyms in a business environment already asphyxiatingly full of them, this is my plea for you to think about 3C marketing.

No big secret here: I’m talking about Continuous, Coordinated Contact.

What I’m getting at is the importance of reaching out to your organization’s audience in many ways - or even better put, being well represented in all the places your audience might reach out to you — and making sure that there is consistency across all those touch points.

Your prospects (and your competition) will definitely notice if you haven’t planned for that consistency, if there’s a gap in your outreach. More than ever, shoppers are comparing your messages and offerings across multiple channels, and if they find a difference — or don’t find anything at all — you might lose them.

What would happen at your website tomorrow if your organization appeared on television tonight? (more…)

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5 Little Rules and 1 Big One For Presentations

Thursday, August 27th, 2009 by Reid Williams
Are We Supposed To Read All That? (Photo by Peter Kaminski/Flickr Creative Commons)

Are We Supposed To Read All That? (Photo by Peter Kaminski/Flickr Creative Commons)

Is this too strong of a rule for slide presentations?

“Each PowerPoint slide should have no more than 6 words on it, and no slide should contain bullet points.”

A friend recently asked about tips for giving a presentation, and we couldn’t help but interject - we’re constantly seeking new ways to alleviate the suffering of others, you see.

Presentations have become an integral part of professional and academic life, but rare is the person that enjoys them (giving or viewing) and few are electric, which is to say, turn on light bulb-like ideas for the audience and give them an illuminated path to follow when it’s over. (more…)

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Don’t Build A Website Without Thinking About Your Phone

Friday, August 7th, 2009 by Reid Williams
Image by Mike Licht/Flickr Creative Commons

Image by Mike Licht/Flickr Creative Commons

More and more, and as much as I hate to admit it, I don’t know what I’d do without my iPhone. And as I read about the sales of smartphones taking off like rockets, I think two things:

  1. I’m not alone in my dependence — which is only slightly comforting, because
  2. We’re going to have to rebuild a lot of websites

According to the Pew Research Center’s Internet & American Life Project, 32% of Americans have accessed the Internet with their phone. This is up a third from December 2007.

The Pew study, conducted in April of this year, also revealed that, on a typical day, 19% of Americans will be surfing the web via their phones. As the report points out, that’s a 73% growth in the 16 months between measurements.

Check out some of these other recent statistics: (more…)

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Why Twitter’s Monetization Plans For Businesses Shouldn’t Work

Thursday, August 6th, 2009 by Reid Williams
Twitter 101 for Business by Twitter

View more documents from Alex Ikonn.

Twitter got all dressed up last week, the type of shave-and-a-haircut sprucing that you’d do, too, if you were about to shake someone’s hands and ask him for money.

Before too long (read: very soon), Twitter will offer paid services, ostensibly to businesses and possibly to all of us.

I’m going to go out on a limb and suggest that this monetization model shouldn’t work at all. I’ll explain, of course. (more…)

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