The Marketing Landscape Has Changed.

Now, more than ever, a fragmented approach costs your organization money and market share.

WELD unifies strategy, content and application to achieve a rapid and measurable return on your marketing investment.

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Integrated Digital Marketing. Get results in 120 days. Be The Hero.

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Posts Tagged ‘Marketing’

You Can’t Teach An Old Dog To Stop Interrupting You

Friday, August 21st, 2009 by Reid Williams

This is the first image in WELD's introductory presentation — it sums up what we don't do.

This is the first image in WELD's introductory presentation — it sums up what we don't do. (Click on the image to see the full presentation on Slideshare.)

Get ready to get annoyed: Some of the premier publishers on the web are about to start meddling with your Internet experience by inserting advertisements between you and the content you just mouse-clicked to see.

Just when you thought they’d figured out that that sort of interruption is a real turn-off for us consumers, these “old dog” publishers have the bright idea to make our web viewing more like TV viewing.

According to MediaWeek (and numerous other sources echoing the same press release), The Wall Street Journal, Reuters and other “top-tier” sites will roll video ads for 10 seconds when you arrive at these sites. The ad will then retreat into a banner if you click it away. If not, it will run for 30 seconds. (more…)

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Who’s The Mini-Marketer In The Cape?

Wednesday, June 3rd, 2009 by Reid Williams

mini-marketerSome people have asked about the “superhero” who appears in the banner graphic that greets you on this website. Should we reveal his secret identity?

First, we hope you’ll indulge us in a quick fairytale to elucidate the images:

There once was an ambitious young man who decided he wanted to go to the moon.

Looking off into the distance, he set his sights on his goal. He calculated the number of steps it would take, the supplies he would need to get there and the obstacles that might get in his way.

Perhaps most important of all, he determined the critical test that would tell him when he had arrived.

He had been told that, with anything worth doing, begin with the end in mind and decide, before your first move, how you will measure completion and success.

The young man, now with plans in hand, set to work building the bridge to his objective. (more…)

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Social Media and Email Marketing Will Duel to the Death

Saturday, May 16th, 2009 by Reid Williams

First, let me say that your business should be using both social media and email newsletters as part of your integrated digital marketing plan.

Deciding which one you lean on more heavily, to which one you apply greater resources and expectations, that depends on your target audience.

Both of them, as marketing channels or as basic means of communication in the Internet age, will be around a long time.

But it will be interesting to see if one outlives the other. (more…)

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Some Clients Make Marketing So Easy

Monday, April 27th, 2009 by Reid Williams

If a company really is that great, if their products and services are so wonderful, it doesn’t take much of a marketing firm to bring in the customers. The crowd will do all the talking.

The most effective marketing is word of mouth — your customers telling their friends and family what a great experience they had with your company, how they shouldn’t wait to try your products, visit the store, make a reservation, etc.

That’s the definition of “remarkable”: Your company has something worth talking about.
(more…)

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What Does Full-Service Digital Marketing Mean?

Wednesday, April 22nd, 2009 by Reid Williams

We call them our “digital goodies” — the suite of tools that is a combination of content and applications we develop for our clients and, in many cases, teach them to develop, as well.

The days of just “being online,” having a website that functions like an electronic brochure are gone. A website can be (and should be) so much more, and your customers expect it. No, they demand it, actually.

What your organization needs optimally is a web presence.
There are four fronts you need to be working on for an effective web presence:

  • Content — This is the information, entertainment and helpful stuff that people come looking for and, if you produce quality content regularly, they come back for it regularly.
  • Search — You have to make sure you’re easily found among the billions and billions of web pages. Search has four sub-categories you need to address, too: Organic, Paid, Universal and Social.
  • Social Media — In March 2009, Nielsen Online reported that, for the first time ever, people are spending more time on social networks than they are on personal e-mail. More than 200 million people are on Facebook. Your Internet marketing strategy should account for this.
  • Analytics — The “digital footprint,” or string of clicks that describe web users’ behavior, can be used to refine your digital marketing, from the type of content to the platforms that spotlight it.

Check out our presentation, “The WELD Effect,” shown here (and also found on Slideshare, a great example of a web application with social functionality, by the way).

Feel free to let us know what you think …

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