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Posts Tagged ‘measurability’

Does Facebook Stack The Eye-Tracking Deck?

Tuesday, July 21st, 2009 by Reid Williams
This 'heat map' shows where users tend to look on the page, with the red indicating more looks than green. Image available from Oneupweb in their most recent white paper reporting the study.

This 'heat map' shows where users tend to look on the page, with the red indicating more looks than green. Image available from Oneupweb in their most recent white paper reporting the study.

According to a report on recent eye-tracking studies of user interaction with ads on social network sites, people might be actually, well, looking at ads. On the right side of the page, even.

But this is where I have to crowd-source a reality check:

Is it me, or does Facebook seem to (intentionally, maybe) serve up those ads-targeted-just-for-me before anything else on the page.? Like, at least just a fraction of a second?

I think they do it on purpose. (more…)

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They’re Watching More Clips, Or More Of Each Clip?

Monday, July 20th, 2009 by Reid Williams
The news articles want you to believe people are watching more of a video. Are they?

The news articles want you to believe people are watching more of a video. Are they?

Two recent stories about web video viewing habits in the New York Times have me just as confused as I am excited. I want to believe that Internet users are watching more of a given video — but I don’t think that’s what the data show, despite Times assertions to the contrary.

I was hoping all parties involved could explain the discrepancy, and while I wait to hear from them, maybe you’d like to weigh in.

Here are the respective items to help you make up your mind: (more…)

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Who’s The Mini-Marketer In The Cape?

Wednesday, June 3rd, 2009 by Reid Williams

mini-marketerSome people have asked about the “superhero” who appears in the banner graphic that greets you on this website. Should we reveal his secret identity?

First, we hope you’ll indulge us in a quick fairytale to elucidate the images:

There once was an ambitious young man who decided he wanted to go to the moon.

Looking off into the distance, he set his sights on his goal. He calculated the number of steps it would take, the supplies he would need to get there and the obstacles that might get in his way.

Perhaps most important of all, he determined the critical test that would tell him when he had arrived.

He had been told that, with anything worth doing, begin with the end in mind and decide, before your first move, how you will measure completion and success.

The young man, now with plans in hand, set to work building the bridge to his objective. (more…)

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Traditional Marketing Strategies Are So Pre-Recession

Thursday, May 21st, 2009 by Mariah Hibarger
Image by Jeff Keen/Flickr Creative Commons

Image by Jeff Keen/Flickr Creative Commons

Stop beating your consumers over the head with a dead fish to get their attention. Digital marketing tools talk to the people that are listening and offer unmatched measurability and market analysis.

In today’s economic environment, everybody is feeling the pinch.

Businesses large and small are taking a critical look at ways to cut spending while maintaining market performance.

Just like President Obama’s goal of taking a scalpel to the government budget, you are likely taking a more critical look at your own budget.

Companies are downsizing, cutting out day-to-day business costs, identifying and suspending business service subscriptions no one in the office uses anymore, eliminating employee perks, and even getting rid of Bob from Accounting.

Many companies are ditching the scalpel and grabbing a chainsaw.

So, what’s getting cut out of business budgets? (more…)

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