Photo by Collin Anderson/Flickr Creative Commons

At the risk of being accused of creating unnecessary acronyms in a business environment already asphyxiatingly full of them, this is my plea for you to think about 3C marketing.

No big secret here: I’m talking about Continuous, Coordinated Contact.

What I’m getting at is the importance of reaching out to your organization’s audience in many ways - or even better put, being well represented in all the places your audience might reach out to you — and making sure that there is consistency across all those touch points.

Your prospects (and your competition) will definitely notice if you haven’t planned for that consistency, if there’s a gap in your outreach. More than ever, shoppers are comparing your messages and offerings across multiple channels, and if they find a difference — or don’t find anything at all — you might lose them.

What would happen at your website tomorrow if your organization appeared on television tonight? (more…)