Marketers everywhere are looking for ways to capture the attention of the more-than-200 million people active on Facebook. It just so happens the social network provides a great application for this: High-definition video.

Let’s use one of our clients, O.A.R.S., as a good example.

The California-based O.A.R.S. was honored by National Geographic Adventure Magazine as the No. 1 outfitter in the world. O.A.R.S. takes guests on whitewater and multi-sport adventure vacations in the U.S., Canada, South America and Fiji.

O.A.R.S. has a great digital marketing strategy that includes a website with a regularly updated blog and a library of high-definition videos. But they also employ a Facebook page and use the social network as another platform for showcasing that video content. (more…)