The Welder
Notes from WELD's Laboratory
5 Great Examples Of Content Marketing With Video
December 15, 2011 by Reid Williams
It’s been a great year for content marketing. Here are 5 video examples that help explain the difference between story and sales brochure.
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How Content Marketing Gets You In Your Competitor’s Community
December 13, 2011 by Reid Williams
I discover a Salomon skiing video on the Facebook page of a competitor’s brand and ask, can content marketing do anything more powerful than that?
Hero Marketing Is Dead, Long Live Content Marketing
October 26, 2011 by Brandon Holmes
For too long, much of the action-outdoor industry has depended on “hero marketing,” when we should be shifting to empathetic storytelling.
Soul Factory: The Action-Outdoor Industry’s Greatest Asset
October 18, 2011 by Brandon Holmes
Brandon continues an expansion of the keynote address he gave at the 2011 Whitewater Symposium last week. How do you make content that connects: a soul factory.
How Action Sports Industries Can Surge Through Content Marketing
October 17, 2011 by Brandon Holmes
My presentation at the 2011 Whitewater Symposium got a lot of people talking last week, so I decided to expand on some of my comments in a series of posts.
