The Welder
Notes from WELD's Laboratory
When Features Don’t Sell, Time To Sell Story
November 3, 2011 by Reid Williams
The product life-cycle — from launch, to growth, to maturity — holds true even for outdoor industries. When you can’t sell features anymore, sell story.
0
Content Marketing And Gamification, Oh, My
March 28, 2011 by Reid Williams
In a recent talk to peers in PR, I asked them to consider why we do what we do at WELD — not what — and how it’s one big game.
How To Build Adventure From The Ground Up
March 24, 2011 by Reid Williams
Starting from scratch, a Scouting adventure base in West Virginia has the potential to become North America’s action sports destination.
Will More Video Games Get Kids Outside?
March 18, 2011 by Reid Williams
In an uber-connected world, setting technology and outdoor activities in opposition creates a battle the outdoor industry won’t win.
9 Reasons We Use Content To Build Community
March 2, 2011 by Reid Williams
Reid’s presentation on the why that connects content and community, from WELD Advance 2011, our company off-site.
We Don’t Retreat, We Advance — Thanks, Opossum Creek
March 1, 2011 by Reid Williams
When this many smart creatives take a day to reflect, look out.
