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There’s a lot of talk these days about how important a Twitter presence is for your personal brand and your company’s image.
There are 160 million people on Twitter right now and about 300,000 people are signing up every day, so tweeting isn’t something to be taken lightly if you want to reach these prospective customers.
WELD intern Evan Moore, right, watches WELD Director of Video Keith Doherty prep the new GoPro POV cameras for a video shoot on ACE Adventure Resort's zip line canopy tour.
I had to read the week’s “Internship News” twice when I saw the WELD posting.
There was a company in the heart of West Virginia looking for a student interested in social media, multimedia, videography, new media and everything in between. I wouldn’t have been able to create a better opportunity for an internship if I had tried.
http://www.flickr.com/photos/lindenbaum/ / CC BY-ND 2.0
I have a newfound love for @DanSchawbel, personal branding and Web marketing guru. He is to me what the Jonas Brothers are to President Obama’s daughters. Huge crush.
At some point during his keynote at the Generation WV Young Leaders Conference last week, he asked the audience to stand up. The exercise: He’d list social media sites, and anyone not signed up would sit down. He said Facebook, a few people sat down. Then Twitter, and a few more people sat down, and the same with LinkedIn and finally Google Buzz. Actually, a whole lot of people sat down on that last one.
OK, so I wasn’t the last woman standing as crickets chirped in the background, but there were far too few of us in the room still on our feet. The question wasn’t “Are you an active participant on these sites?” but instead “Are you on them?” Have you signed up? That simple.
It’s a spreadsheet kind of world inside my job. As a Web content editor, some might assume I Facebook and Twitter all day long and just hang out online, making new virtual friends for other people.
I wish. I’m the one who does lots of planning and scheduling and posting behind the scenes while our clients Facebook and tweet and make new friends. I manage blogs and give out advice on how to Facebook and Twitter effectively. It’s not glamourous, but for the obsessively-compulsively organized and those among us who enjoy a good chart and possibly some Web analytics, there’s a gleam of envy in your eye right now.
Before heading out to the after-party for the movie premiere of Kick Ass, in downtown Austin, I thought I would jot down some notes about my experience thus far at the SouthBySouthwest interactive conference and film festival.
First of all, I confirmed that I’m neither crazy nor alone. It turns our there are more than 10,000 people here just like me who are incredibly excited to live and work in this new world of constant connectivity. Many of the people who feed my entrepreneurial passion for running a business in new media are here. I won’t name names, you can review the speaker list and sink your teeth into topics in emerging media that are covered at this event.
There’s an ongoing debate here at the WELD Global Headquarters about whether people who sign up for online social networks really want to receive sales messages. We know that social media users readily interact with businesses and brands just like their friends, but do they actually buy products and services as a result of that?
This is a pretty critical question — especially if you’re in a business like ours, recommending and executing digital marketing strategies such as, say, getting a client’s organization active on Facebook and Twitter.
So, on the one hand, there’s success to be found in marketing where the crowd gathers — but not if the crowd is explicitly gathering someplace where they expect to be free from marketing messages. That’s the concern on one side of the debate, anyway.
Fortunately, there are researchers attempting to resolve this debate. What concerns me, however, and what became the impetus for this post, is the possible hyperbole used in reporting the results of this research. Anything seem odd (or just plain wrong) about these charts shown here?
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