The Welder
Notes from WELD's Laboratory
When Features Don’t Sell, Time To Sell Story
The product life-cycle — from launch, to growth, to maturity — holds true even for outdoor industries. When you can’t sell features anymore, sell story.
Hero Marketing Is Dead, Long Live Content Marketing
For too long, much of the action-outdoor industry has depended on “hero marketing,” when we should be shifting to empathetic storytelling.
How Do You Get Adventure Customers To Play With You? Try-Athlon.
How do you stand out at an event that showcases hundreds of companies that want to sell to your market? We think the people at Thunderbolt Sportswear know.
4 Things Every Adventure Customer Wants From You
People who buy adventure — products, experiences, etc. — are a lot alike.
Why Comics Are Rad (No, I Don’t Live In My Mom’s Basement)
Here’s the thing: comic books are rad. Mostly because comic heroes are rad.
“Prove it.” you say? No problem. I can fire out a list of “why” bullets faster than a speeding Superman.
Like A Late Christmas Present
New blog, eh? Well, kind of. Now that we’ve got WELDers in the Appalachians, the Rockies, and the Wasatch, it seemed like a good time to start telling that story, the one about how we really live our work, and vice-versa. Our clients and friends, our families and, um, pets Read more.
