Notes from WELD's Laboratory
The product life-cycle — from launch, to growth, to maturity — holds true even for outdoor industries. When you can’t sell features anymore, sell story.
For too long, much of the action-outdoor industry has depended on “hero marketing,” when we should be shifting to empathetic storytelling.
How do you stand out at an event that showcases hundreds of companies that want to sell to your market? We think the people at Thunderbolt Sportswear know.
People who buy adventure — products, experiences, etc. — are a lot alike.
Here’s the thing: comic books are rad. Mostly because comic heroes are rad.
“Prove it.” you say? No problem. I can fire out a list of “why” bullets faster than a speeding Superman.
New blog, eh? Well, kind of. Now that we’ve got WELDers in the Appalachians, the Rockies, and the Wasatch, it seemed like a good time to start telling that story, the one about how we really live our work, and vice-versa. Our clients and friends, our families and, um, pets Read more.