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There’s a lot of talk these days about how important a Twitter presence is for your personal brand and your company’s image.
There are 160 million people on Twitter right now and about 300,000 people are signing up every day, so tweeting isn’t something to be taken lightly if you want to reach these prospective customers.
It’s a spreadsheet kind of world inside my job. As a Web content editor, some might assume I Facebook and Twitter all day long and just hang out online, making new virtual friends for other people.
I wish. I’m the one who does lots of planning and scheduling and posting behind the scenes while our clients Facebook and tweet and make new friends. I manage blogs and give out advice on how to Facebook and Twitter effectively. It’s not glamourous, but for the obsessively-compulsively organized and those among us who enjoy a good chart and possibly some Web analytics, there’s a gleam of envy in your eye right now.
HootSuite's arsenal of tools answers the call for Social Media Team Management.
Fact: Twitter is an incredibly powerful, free social media platform that allows you to promote yourself and your brand in 140 characters or less, as well as follow the stories that apply to you and your brand.
Fact: Twitter allows you to really be part of the conversations that matter to you, to contribute and to listen.
Fact: Twitter allows any and every Tom, Dick, Harry, or Sue to broadcast what is important to him/her and built personal brand authority.
Fact: Despite knowing the benefits and understanding the powerful reality of this platform, I have been a reluctant Twitter user at best for about a year.
Fact: HootSuite has totally changed my world, transforming me into a daily Tweeter who follows such SM/Twitter gurus as Guy Kawasaki (@GuyKawasaki or @AllTop) and Gary Vaynerchuk (@GaryVee), hanging on their every tweet. (more…)
There’s an ongoing debate here at the WELD Global Headquarters about whether people who sign up for online social networks really want to receive sales messages. We know that social media users readily interact with businesses and brands just like their friends, but do they actually buy products and services as a result of that?
This is a pretty critical question — especially if you’re in a business like ours, recommending and executing digital marketing strategies such as, say, getting a client’s organization active on Facebook and Twitter.
So, on the one hand, there’s success to be found in marketing where the crowd gathers — but not if the crowd is explicitly gathering someplace where they expect to be free from marketing messages. That’s the concern on one side of the debate, anyway.
Fortunately, there are researchers attempting to resolve this debate. What concerns me, however, and what became the impetus for this post, is the possible hyperbole used in reporting the results of this research. Anything seem odd (or just plain wrong) about these charts shown here?
Facebook privacy controls: Worth getting to know
I just finished spending some time going through my Facebook privacy settings, probably more time than I’ve ever spent looking at them.
It’s not that I’m worried about prospective employers running social background checks or a high school girlfriend with a grudge.
No, I’m worried about what the web’s search engines will see when they come looking through the windows.
And they are coming.
A new application connects Facebook Page updates to Twitter accounts — and it's a snap.
It might be one small step for social media gurus, but it’s one giant step for the tech-challenged WELD account executive.
What does an English major have to offer a tech-savvy digital ad agency like WELD? Judging by our current employee ratio, with 50% of WELD’s employees holding a Bachelor’s degree in English, I’m thinking I must add some value to this digital, acronym dominated environment (ADE).
“What?” you might be asking. (more…)
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