The Welder
Notes from WELD's Laboratory
Content Marketing And Gamification, Oh, My
March 28, 2011 by Reid Williams
In a recent talk to peers in PR, I asked them to consider why we do what we do at WELD — not what — and how it’s one big game.
5
A Tiny Twitter Trick To Turn The Talk Toward ‘Them’
January 24, 2011 by Ben Curnett
If there’s a formula for social media, two of its constants are Them + You. Online community can begin simply with seeing your own tweet aggregated with thousands of others on your new favorite website.
