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Posts Tagged ‘video’

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This Online Video Isn’t Reality TV, It’s Content Strategy

Monday, November 23rd, 2009 by Reid Williams

If you watch the video in today’s post, you could very well end up A) nodding your head along with everything Carly and Jay have to say, and B) itching for an outdoor adventure vacation of your own.

If that’s the case, too, I’m willing to bet you’re a lot like Carly and Jay, demographically speaking. And that’s no accident or coincidence. We’re counting on it.

See, with online video, it’s not enough to just shoot, edit and upload, then cross your fingers and hope you get viewers and, as a result, customers. To make sure your time and resources are well spent in producing online video, it should be done under the guidance of an informed content strategy. Here’s what I mean.

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More Shameless Self-Promotion

Friday, October 30th, 2009 by Reid Williams

We’re grateful that we’re able to share with you the products of our work. It means we’re working, after all. And of course, we hope by showing it, we’ll have more work in the future.

As much as we’d like to bathe in the limelight, though, we won’t. We wouldn’t be able to shine brighter than our subjects.

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So They Watch A Video — Then What?

Wednesday, October 28th, 2009 by Reid Williams

Humans are visual creatures. This is well established. We like shiny things, we absolutely love human faces and, from time to time, we all get sucked in by television, film or video.

In the marketing business, we describe this with one of our many buzzwords: engagement. This is a cornerstone of our philosophy behind recommending online video to attract and create customers.

Based on six years of surveys, it’s beginning to look as though we can say with some confidence that those online videos can help influence the actions of those who watch them.

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We Built A New Hub For Handmade Art

Monday, October 26th, 2009 by Reid Williams

After several weeks of intense programming and development, we’re excited to have launched a redesigned website for MountainMade.

The site is still in, oh, alpha-and-a-half mode, soon to be beta, if you will, but everything that you used to be able to do on MountainMade’s website can still be done. There’s plenty of new content, too.

But there’s even more exciting developments to come.

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When Work Looks Like PBS

Thursday, October 8th, 2009 by Reid Williams

I feel like I watch too much TV. The excuse I use, though, is that I’m studying what most Americans are doing, that I’m trying to understand the messages and stories that influence people so that I can craft more effective communications for the clients we serve.

Fortunately, I haven’t had to do much justifying lately, because I’ve been watching PBS documentaries and, I’m thrilled to share, it’s like they’ve been documenting our work. I’m not sure, but Ken Burns might be stalking the WELD crew. And if he’s not, he’s at least nodding his head in encouragement somewhere. (more…)

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Spilman: Making It Easier To Recruit Attorneys

Wednesday, September 16th, 2009 by Reid Williams

Here’s some of our recent client work from the video department, and if it wasn’t so fun making videos, then this one would have me thinking about going to law school and becoming an attorney.

Spilman, Thomas and Battle is a regional law firm headquartered in Charleston, with over 100 attorneys practicing nearly every specialty of law. Another amazing number: The firm has existed since 1864. We’ve done web work for the firm in the past and they recently brought us on to reinvigorate their recruiting program.

Like all our clients, we’re working to turn Spilman into a publishing machine, attracting new attorneys or prospective clients through the leadership they exhibit in person or in the intellectual content they produce showcasing their innovation and achievements. We’re explaining that the right kind of content and leadership will magnetize the curious when they come looking for you. (more…)

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