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Posts Tagged ‘video’

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GoPro Cameras: New Toys For The Video Department

Thursday, July 1st, 2010 by Keith Doherty

Work so you can play; play so you can work. It’s been a foundation of our culture here at WELD for quite some time, and with our latest additions to the video department, the lines between work and play are getting blurry. That’s because WELD recently purchased 6 GoPro HD Hero Cams to be used on our productions and after work adventures.

These tiny POV (Point of View) cameras are water and shockproof and come with an extensive mount system that allows us to put them in precarious circumstances and come away with some unique perspectives. So far we have used the cameras with mountain biking, whitewater kayaking and rafting, zip lines, and even a helicopter production.

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Posted in WELD, WELDlife, video | 1 Comment »

How To Make Interviewees Feel Comfortable On Camera

Tuesday, May 25th, 2010 by Mariah Hibarger
CCO George Rogers videos Becky Henderson of MountainMade during a recent production.

WELD CCO George Rogers videos Becky Henderson of MountainMade during a recent production in Thomas, W.Va.

When you work at a video production company, there is a good chance you’ll find yourself conducting interviews. It’s easy to forget how much more comfortable it is behind the camera compared to on camera. Here are five things I do to make sure my interviewee feels comfortable and relaxed on camera.

1. Do your homework.

What I mean is, know the story, the key players and the main themes of interest. At WELD, we have three distinct phases to video production: pre-production coordination, production and post-production.

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This Online Video Isn’t Reality TV, It’s Content Strategy

Monday, November 23rd, 2009 by Reid Williams

If you watch the video in today’s post, you could very well end up A) nodding your head along with everything Carly and Jay have to say, and B) itching for an outdoor adventure vacation of your own.

If that’s the case, too, I’m willing to bet you’re a lot like Carly and Jay, demographically speaking. And that’s no accident or coincidence. We’re counting on it.

See, with online video, it’s not enough to just shoot, edit and upload, then cross your fingers and hope you get viewers and, as a result, customers. To make sure your time and resources are well spent in producing online video, it should be done under the guidance of an informed content strategy. Here’s what I mean.

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Posted in WELD, Work | 3 Comments »

More Shameless Self-Promotion

Friday, October 30th, 2009 by Reid Williams

We’re grateful that we’re able to share with you the products of our work. It means we’re working, after all. And of course, we hope by showing it, we’ll have more work in the future.

As much as we’d like to bathe in the limelight, though, we won’t. We wouldn’t be able to shine brighter than our subjects.

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So They Watch A Video — Then What?

Wednesday, October 28th, 2009 by Reid Williams

Humans are visual creatures. This is well established. We like shiny things, we absolutely love human faces and, from time to time, we all get sucked in by television, film or video.

In the marketing business, we describe this with one of our many buzzwords: engagement. This is a cornerstone of our philosophy behind recommending online video to attract and create customers.

Based on six years of surveys, it’s beginning to look as though we can say with some confidence that those online videos can help influence the actions of those who watch them.

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We Built A New Hub For Handmade Art

Monday, October 26th, 2009 by Reid Williams

After several weeks of intense programming and development, we’re excited to have launched a redesigned website for MountainMade.

The site is still in, oh, alpha-and-a-half mode, soon to be beta, if you will, but everything that you used to be able to do on MountainMade’s website can still be done. There’s plenty of new content, too.

But there’s even more exciting developments to come.

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