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Posts Tagged ‘website’

Looking Good Or Working Well? Which Means More For A Website?

Friday, November 6th, 2009 by Reid Williams
Image by Capture Queen (TM)/Flickr Creative Commons

Image by Capture Queen (TM)/Flickr Creative Commons

Have you ever found a website that upon first impression immediately struck you as, well, beautiful, but then when you started trying to actually use it or trying to find some information within those pretty pages, your impression of the website soured?

The results of a study at the Software Usability Research Laboratory at Witchita State University indicate that type of experience isn’t really that common, after all.

In fact, it seems pretty pages go a long way to determining a person’s positive perception of a website, whether the site works well or not.

“The visual appeal of an interface appears to play a role in the user’s rating on perceived usability,” say study authors Christine Phillips and Barbara S. Chaparro.

But if we’re going to believe them, we have to see how they define what’s usable, and how they determine a website is appealing.

(more…)

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Posted in In The News, Web | No Comments »

Why You Need 3C In A 3G World

Wednesday, September 30th, 2009 by Reid Williams
Photo by Collin Anderson/Flickr Creative Commons

Photo by Collin Anderson/Flickr Creative Commons

At the risk of being accused of creating unnecessary acronyms in a business environment already asphyxiatingly full of them, this is my plea for you to think about 3C marketing.

No big secret here: I’m talking about Continuous, Coordinated Contact.

What I’m getting at is the importance of reaching out to your organization’s audience in many ways - or even better put, being well represented in all the places your audience might reach out to you — and making sure that there is consistency across all those touch points.

Your prospects (and your competition) will definitely notice if you haven’t planned for that consistency, if there’s a gap in your outreach. More than ever, shoppers are comparing your messages and offerings across multiple channels, and if they find a difference — or don’t find anything at all — you might lose them.

What would happen at your website tomorrow if your organization appeared on television tonight? (more…)

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Don’t Build A Website Without Thinking About Your Phone

Friday, August 7th, 2009 by Reid Williams
Image by Mike Licht/Flickr Creative Commons

Image by Mike Licht/Flickr Creative Commons

More and more, and as much as I hate to admit it, I don’t know what I’d do without my iPhone. And as I read about the sales of smartphones taking off like rockets, I think two things:

  1. I’m not alone in my dependence — which is only slightly comforting, because
  2. We’re going to have to rebuild a lot of websites

According to the Pew Research Center’s Internet & American Life Project, 32% of Americans have accessed the Internet with their phone. This is up a third from December 2007.

The Pew study, conducted in April of this year, also revealed that, on a typical day, 19% of Americans will be surfing the web via their phones. As the report points out, that’s a 73% growth in the 16 months between measurements.

Check out some of these other recent statistics: (more…)

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Does Your Website Sit Still?

Wednesday, May 13th, 2009 by Reid Williams

WELD Web Designs

The website is the cornerstone, the foundation of your business’s web presence. But that doesn’t mean it should just sit there. If it’s not active, it’s not working.

Even 3 years ago, you might have gotten away with an electronic brochure of a website.

Web surfers didn’t expect much more.

Your website was a digital version of the company prospectus, with an assortment of sales brochures woven in the pages.

The only call to action possible was to list an email address and phone number and hope prospects used them to contact you.

In today’s Internet, your business website is not only capable of doing so much more, it has to do it to win customers. (more…)

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