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Now, more than ever, a fragmented approach costs your organization money and market share.

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You Can Keep Up With WELD On Flickr

Friday, November 13th, 2009 by Reid Williams

WELD Flickr Tag Cloud

It’s been a flurry of activity in WELD-world lately, with numerous fascinating video productions, presentations and digital marketing campaign launches. The activity has taken us all over our beautiful Mountain State, not to mention trips to great destinations like Pittsburgh and New York City.

If you’re curious about the corner of the world we’re exploring at any given moment, you can keep up with the WELD photostream on Flickr.

We take a lot of pictures and shoot a lot of video in all our myriad digital marketing projects for clients. In addition to the campaign work, we try to take photos whenever we can to show:

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Here’s To Serving West Virginia Artisans On the Web

Sunday, July 19th, 2009 by Reid Williams
The Mountain Made 'brick-and-mortar' store can be found in Thomas, West Virginia.

The Mountain Made 'brick-and-mortar' store can be found in Thomas, West Virginia.

WELD is proud to announce its selection as the digital marketing and ecommerce solution provider for MountainMade, Inc. Our business, technical and creative teams are excited about the challenge of connecting West Virginia’s finest craftsmen and -women with lovers of handmade goods around the world.

The MountainMade board selected WELD to develop a new online storefront that will feature not only merchandise, but will tell the story of the Mountain State’s artisans and traditions.

We have quite a bit of work ahead of us — our challenge is to get the store ready for winter holiday shopping — but this is the kind of new media communications work that really gets us motivated. (more…)

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Is There A Better Way To Cool Off?

Tuesday, July 14th, 2009 by Reid Williams

It’s 4 p.m. as we write this, and if the sunny summer afternoon is calling you outside — like it is us — this glimpse of Fourth of July fun should be the last straw in sending you out to play.

We thought we’d throw this video up on the blog and thank our client, ACE Adventure Resort, for making digital marketing work so fun. On Independence Day, the folks at ACE held a fun contest for their swimming guests and handed out gift certificates to some pretty excited kids. The best part was the crowd that gathered and helped the judges out by voting with cheers and applause for their favorite competitors.

Who wants to join us on the Blob?

(We get to do the launching!)

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Traditional Marketing Strategies Are So Pre-Recession

Thursday, May 21st, 2009 by Mariah Hibarger
Image by Jeff Keen/Flickr Creative Commons

Image by Jeff Keen/Flickr Creative Commons

Stop beating your consumers over the head with a dead fish to get their attention. Digital marketing tools talk to the people that are listening and offer unmatched measurability and market analysis.

In today’s economic environment, everybody is feeling the pinch.

Businesses large and small are taking a critical look at ways to cut spending while maintaining market performance.

Just like President Obama’s goal of taking a scalpel to the government budget, you are likely taking a more critical look at your own budget.

Companies are downsizing, cutting out day-to-day business costs, identifying and suspending business service subscriptions no one in the office uses anymore, eliminating employee perks, and even getting rid of Bob from Accounting.

Many companies are ditching the scalpel and grabbing a chainsaw.

So, what’s getting cut out of business budgets? (more…)

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Get Outside, and Go Ride Your Bike

Sunday, May 17th, 2009 by Reid Williams

Team WELD-NRB Biking

Part of what we call the WELDlife is balancing your quality time in and out of the office. Put another way, one of the reasons we choose to live here in the New River Gorge of West Virginia is because we play as hard as we work.

It won’t surprise you, then, to learn how proud we are of Team WELD-NRB.

Team WELD-NRB is a grassroots cycling team. The idea is pretty simple: WELDers and the staff at New River Bike and Tour Company rounded up riders young and old to represent our area in mountain biking and road races around the Mountain State.

The team hopes to raise awareness of the benefits of a healthy lifestyle that includes outdoor activities, not to mention how West Virginia provides unbelievable terrain for those who love travel-by-pedal-power.

At WELD, we want the world to be a healthier, happier place. We honestly believe our work can help accomplish that goal, and it’s important for us to walk the talk when we’re outside the workplace.

So we bike.

If you’re into cycling, the team’s website also includes gear reviews of all the stuff they’re trying out. (And it works for some of them — we’ve already had a first-place finish!)

Does your office have an extracurricular club? How do you explore your community after you punch out for the day?

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Would You Trade 3 Minutes of Your Day for This?

Thursday, May 14th, 2009 by Reid Williams

Forget that your email marketing is an exchange, not just a nudge toward a transaction, and it will doom any effort at digital marketing.

For e-newsletters to work, they better be a fair trade.

Take a hypothetical subscriber, for example. I will opt in to your email messaging if I believe there’s value in it for me. Every time I see your business in my inbox, the subject line should remind me why I continue to subscribe. (more…)

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