The Leader In Marketing Adventure.
Now, more than ever, a fragmented approach costs your organization money and market share.
WELD unifies strategy, content and application to achieve a rapid and measurable return on your marketing investment.
There’s a lot of talk these days about how important a Twitter presence is for your personal brand and your company’s image.
There are 160 million people on Twitter right now and about 300,000 people are signing up every day, so tweeting isn’t something to be taken lightly if you want to reach these prospective customers.
WELD intern Evan Moore, right, watches WELD Director of Video Keith Doherty prep the new GoPro POV cameras for a video shoot on ACE Adventure Resort's zip line canopy tour.
I had to read the week’s “Internship News” twice when I saw the WELD posting.
There was a company in the heart of West Virginia looking for a student interested in social media, multimedia, videography, new media and everything in between. I wouldn’t have been able to create a better opportunity for an internship if I had tried.
WELD CCO George Rogers videos Becky Henderson of MountainMade during a recent production in Thomas, W.Va.
When you work at a video production company, there is a good chance you’ll find yourself conducting interviews. It’s easy to forget how much more comfortable it is behind the camera compared to on camera. Here are five things I do to make sure my interviewee feels comfortable and relaxed on camera.
1. Do your homework.
What I mean is, know the story, the key players and the main themes of interest. At WELD, we have three distinct phases to video production: pre-production coordination, production and post-production.
Many of us need a little more organization in our lives, especially for those day-to-day work tasks. A few simple tricks can help get all your wrenches, ur umm, files, in a row. http://www.flickr.com/photos/melissadion/ / CC BY-ND 2.0
If you do anything digital media or publishing related, you probably spend a lot of time working on a computer, writing valuable content as quickly as possible and keeping that content organized so you can find it when you need it.
If content is king, you’ve got to be efficient. Here are my favorite tricks of the trade to bang out content quickly, keep it organized and find it when it’s lost.
What’s really shocking to me is that I actually managed to make it through college without these most basic computer/keyboard commands and skills:
The Commodore 64 at the Smithsonian Museum of American History. All the baby boomers I know have upgraded their hardware since this fine piece of machinery was released. Hence, they have the Internet, buying power and are an important group that digital marketing should target. http://www.flickr.com/photos/thedoctor856/ / CC BY-NC 2.0
Companies today are striving to gain attention from their niche audience and better communicate their product and all the issues that surround it.
But we’re trying to reach baby boomers, you say? And they surely aren’t online like these young kids who have no money?
That’s actually wrong. Research has about 38 percent of actual baby boomers online, and 70 percent of the 50-64 set and 81 percent of people ages 30-49 online. None of those figures are too shabby when it comes to marketing any distinct age group.
It’s a spreadsheet kind of world inside my job. As a Web content editor, some might assume I Facebook and Twitter all day long and just hang out online, making new virtual friends for other people.
I wish. I’m the one who does lots of planning and scheduling and posting behind the scenes while our clients Facebook and tweet and make new friends. I manage blogs and give out advice on how to Facebook and Twitter effectively. It’s not glamourous, but for the obsessively-compulsively organized and those among us who enjoy a good chart and possibly some Web analytics, there’s a gleam of envy in your eye right now.
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