Notes from WELD's Laboratory
It’s been a great year for content marketing. Here are 5 video examples that help explain the difference between story and sales brochure.
The product life-cycle — from launch, to growth, to maturity — holds true even for outdoor industries. When you can’t sell features anymore, sell story.
For too long, much of the action-outdoor industry has depended on “hero marketing,” when we should be shifting to empathetic storytelling.
Just because outdoor brands go big doesn’t mean they lose their soul. The “Teva Turnaround” is a great example of content marketing that speaks to the soul.
Brandon continues an expansion of the keynote address he gave at the 2011 Whitewater Symposium last week. How do you make content that connects: a soul factory.
In a recent talk to peers in PR, I asked them to consider why we do what we do at WELD — not what — and how it’s one big game.