Image by Pennsylvania National Guard/Flickr Creative Commons

A certain amount of marketing strategy is playing the percentages. So, if you’re laying odds when it comes to what type of content is likely to connect with your organization’s desired web audience, I’d recommend betting on video.

This is a bit biased, yes. We’re pretty proud of WELD’s high-definition video work.

But I’m basing this wagering recommendation on some pretty solid statistics, the chief datum being this new one: 62% of people get online to watch a video, more than any other activity. (more…)