Notes from WELD's Laboratory
Why Your Outdoor Brand Should Be On Pinterest
If you are an outdoor brand without a Pinterest presence, you are missing the boat.
To put it bluntly, the new kid on the social media block is kicking butt and taking names.
Here are a few reasons you should get on board:
- Lots of people are using it. Pinterest reached 10M users faster than any stand-alone platform. Ever. 373% growth in a 2 months time kind of forces you to take notice.
- Pinterest users average 15.8 minutes per session (YouTube is 16.4 and is video, Facebook is 12.1, and Twitter is 3.3). That’s a lot of time pinning, looking what friends are pinning, and looking at what you’re pinning. If you’re pinning, that is.
- 28% of pinners belong to wealthy households. So? Well, I’ll let you piece that one together.
Numbers aside, here’s why you really want your brand on Pinterest:
Pinners are all telling you what they want: what they want to do, wear, buy, make, build, ride, paddle, climb, ski, and eat; where they want to go; who they want to be.
That’s your takeaway. We put it up here in case you don’t read the rest.
If you are an outdoor brand, why wouldn’t you be talking to these people?
Pinterest is a visually rich platform. It doesn’t take a lot of copy and a sappy story to get people’s attention. It takes beautiful imagery scrolling by their ever-watchful eyes.
Best part? Pinterest is super easy to build out and manage, and you’ll enjoy doing it.
If you aren’t pinning already, what’s stopping you?